It bothers me that Nintendo prioritizes low-end hardware when (in my opinion) so few of their challenges are (or would be) due to pricing. Like, they're spooked about being too expensive, but higher-target development is already being done across the industry, and buyers seem content with pricing built around higher-end console hardware. Instead of being a brand (rightly) associated with quality, they've cast themselves as a "value" product in a market that isn't responding to it. There's hope with the Switch, but I'm uneasy about even that.
I think they're in a place where it's hard to plan out strategy because the Japanese market is in collapse when it comes to consoles, and even for portables, it's finicky. Like they're getting bad signals for what would be the best strategy globally. Their unexpected success with the gimmick in the Wii set off a corporate mindset that they can't compete without a disruptive element, and without being too blunt here, it hasn't worked out as a longer-term strategy. I feel like they've confused "disruptive" with good.