Indeed. I’ve never seen something as mishandled as Xbox. At least, not in gaming!
SEGA might be a close 2nd as far as consoles go. I think they had a decent shot at a 45-50 million Saturn gen if they didn't make the mistakes they made. That probably would've brought the PS1 closer to 65-70 million and N64 closer to 25-30 million.
But in terms of going from highest highs to lowest lows? Absolutely it's Xbox.
I really just wanted to drop that joke in here and move on lol. I don't agree. They literally said it's going to stay multiplatform the day they announced it. It's illogical to even want Call of Duty to be an exclusive and that was never the plan.
But the terms of the initial contract strongly hint their plan was foreclosure on PlayStation for COD after 2026/2027. Which would've lined right up for a 10th-gen Xbox. The language is all there.
Keep in mind both the EC and even CMA later ruled that full foreclosure of COD on PlayStation was NOT their concern, nor did they think it would create an anticompetitive/monopolistic effect on the console market. They would not have mentioned this unless they noted at least partial foreclosure plans from Microsoft earlier on. Or more specifically, seeing what MS were already doing with Zenimax games and logically concluding they'd aim for similar strategy w/ ABK (which the leaked emails later proved to everyone else).
I don't blame them for not wanting to sign contracts for 10 years of releases on PS when no one else in the industry has ever signed something like that ever, for any reason.
Well no one else in the industry purchased one of the biggest 3P pubs for $70 billion, either. Unprecedented M&A, unprecedented terms & conditions influenced by regulators.
Also, it was MS themselves who decided on extending it from 3 years to 10 years. Regulators didn't "force" them to set that time range; MS chose it themselves.
You don't need contracts to be a multiplatform publisher.
You do if you're MS and you're buying ABK for $70 billion
No one else does this and it was a ridiculous request.
Again, it wasn't a request.
Microsoft themselves decided to offer 10 years. That wasn't stipulated by regulators; Microsoft was trying to make regulators less concerned and since Jim Ryan exposed the BS Phil & co. were saying publicly vs. privately (& bringing private business deals out in the public to parade in front of regulators), MS made a 10-year deal to take pressure off themselves.
Not to mention, the OP says "exclusive to Xbox" when obviously MS would keep it on PC at a bare minimum. In reality, they were going to keep it everywhere and add it to Nintendo systems and cloud, literally the opposite of any kind of exclusivity.
OP clearly meant in terms of console exclusivity and, again, that was part of MS's plans. They were going to do with ABK what they were already doing with Zenimax: console exclusivity via foreclosure on PlayStation after a certain point of time.
Again, this is why the initial offer for COD on PS was for 3 years, until 2027. After which we all knew what MS were going to do: remove COD for PlayStation and make it console exclusive to Xbox. They already did that with Bethesda (Starfield, TES VI etc.) so outside of GAAS titles there was no reason to expect future ABK titles on PlayStation after a certain period of time, with the original terms.
That's why Jim Ryan balked at those terms, it's why SIE & Sony Corp were against the acquisition. If there were guarantee from the onset that PlayStation would receive ABK games (specifically COD) in perpetuity and with full parity, there wouldn't have been as much pushback, at least from Sony. Regulators and other companies like Google had pushback anyway since it was the 2nd big 3P MS were buying in a small span of time, though.