Ex Playstation Bend studio dev explains the downfall of gaming industry

Buggy Loop

Gold Member
He joined Bend 2022 so after Days gone actually, when he got in it was the opposite of what he wanted to do as a game developer, the studio was chasing GAAS, he most likely was on Bend's cancelled live-service open world new IP game that was building on days gone's open-world systems.

(Acelora also makes amazing programming videos, that's where I found him initially)

Its a long one, sorry about that, but imo really passed fast and he makes a journey from early 2000's, DLCs, mobile, gacha, etc, to modern GAAS and what led to why every goddamn corporate executives wanted a piece of it.




The slot machine comparison is exactly why publishers chased it.

On the left the modern AAA single player machine
On the right the GAAS jackpot

8F4AEwRVaVlkgOTN.jpg


Edit : Because peoples are hung up on the slot machine images, the budgets and whatnot without looking at the video, here is what he says on the slot machines :

"some might think this is a ridiculous thought exercise, but this is basically what you show to shareholders to make them happy. So it makes sense why many games have evolved into some sort of live service monster. For the cost of one The Last of us 2 you could instead make like 10 overwatches and from the 10 overwatches you could make 80 more overwatches. Ultimately, this is just that, a thought exercise and does not translate to reality, but game dev executives would try anyways "

Problem is they try their luck at pulling the right machine multiple times due to low costs and short lead times in the hope of having a single jackpot. That single jackpot would offset all your failures.

Anyone playing with their money at the casino would also pick the right one. That's clearly what Sony bet on big time this gen.

casino-oldpeople.gif
 
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sure dude, keep making game with ugly character that noone care and blame it for the downfall, meanwhile china and korean still make gangbuster with their game, can't remember i ever buy any 1st party game of sony day one since i bought PS5 because feel like these game doesn't desever such a price
 
The downfall of gaming that's still pumping out great indies and single players with wildly successful and lucrative GaaS stuff. Jizzing over the top cynical takes for the clicks is getting so damn old. Boo fucking hoo.
 
sure dude, keep making game with ugly character that noone care and blame it for the downfall, meanwhile china and korean still make gangbuster with their game, can't remember i ever buy any 1st party game of sony day one since i bought PS5 because feel like these game doesn't desever such a price

Wukong is a bit of an anomaly, I don't think the tsunami of Chinese souls clone will all survive.

Stellar blade sold ~3M? Say 4M by now. Its nice, its not anywhere the kind of jackpots the the executives are chasing after though.

There's still just game devs that just want to make their dream games, but if its too big of a structure with execs who don't play games and they see the success of the GAAS games, this is what happens.

The downfall of gaming that's still pumping out great indies and single players with wildly successful and lucrative GaaS stuff. Jizzing over the top cynical takes for the clicks is getting so damn old. Boo fucking hoo.

The >37K layoffs from big studios since 2022 and counting, if that's not ringing any alarms for you because "indies" then I don't know what to tell you.
 
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The slot machine comparison is exactly why publishers chased it.

On the left the modern AAA single player machine
On the right the GAAS jackpot

8F4AEwRVaVlkgOTN.jpg


Problem is they try their luck at pulling the right machine multiple times due to low costs and short lead times in the hope of having a single jackpot. That single jackpot would offset all your failures.

Anyone playing with their money at the casino would also pick the right one. That's clearly what Sony bet on big time this gen.

casino-oldpeople.gif
But that is the opposite of what publishers did:
Concord had hundreds of millions poured into it. If the model above was correct it should have been $10-20mln max, 2 year dev time for an MVP, you release it and build on it if there's traction.
Doing multiple investments at a low cost and then having 1 hit offset all the failures is not a bad proposition, my issue is it seems the publishers did exactly the opposite with project budgets being kept unchanged.
 
But that is the opposite of what publishers did:
Concord had hundreds of millions poured into it. If the model above was correct it should have been $10-20mln max, 2 year dev time for an MVP, you release it and build on it if there's traction.
Doing multiple investments at a low cost and then having 1 hit offset all the failures is not a bad proposition, my issue is it seems the publishers did exactly the opposite with project budgets being kept unchanged.

Nobody said that Sony would be good at it. Some executive was thinking this is CHEAP investment to get the next Star Wars! Never forget that.

Guys watch the video, he explains the pattern of these huge success games. That's what is making executives have erections for GAAS. Not that they won't fuck it up or fumble around trying to win it. Like slot machines you can end up shitting in your diapers trying your chance again and you lost everything, but you saw some woman walk out with huge sum of money! It's your chance soon! Maybe.
 
Wukong is a bit of an anomaly, I don't think the tsunami of Chinese souls clone will all survive.

Stellar blade sold ~3M? Say 4M by now. Its nice, its not anywhere the kind of jackpots the the executives are chasing after though.

There's still just game devs that just want to make their dream games, but if its too big of a structure with execs who don't play games and they see the success of the GAAS games, this is what happens.



The >37K layoffs from big studios since 2022 and counting, if that's not ringing any alarms for you because "indies" then I don't know what to tell you.
A lot of changes have happened during and post Covid in a lot of industries. Obviously there's going to be changes made because that's just how things work. You don't need to go full doomy shit posting to discuss it.
 
Still a lot of great games, just gonna make good games. And also depends on the game budget since not all game have to sell the same to be consider a big success.

Space Marine for being a cheaper AAA did extremely amazing at 7 million copies +

Stellar Blade being at the high end AA or low end AAA budget also did extremely well at 3 to 4 million copies sold

Both Space Marine 2 and Stellar Blade weren't only successful but very successful for their budget to sales ratio.

FFVII Rebirth would be a good example of sales not being as good as they wanted even though it didn't flop. I think it's like around 3 million copies to 4 million copies sold by now similar to Stellar Blade but for a game with several times the budget and stellar blade and with a popular brand like FF, it definitely didn't hit anywhere close to a jackpot.

Then you got plenty of great games like RE, GTA, Tides of Annilination, WoW that's still doing well. Hopefully DOW 4 too once it comes.

Witcher 4 and especially Elder Scrolls VI and Fallout 5 would also be insanely massive and successful when it comes.

2026 is shaping to be a very great year.
 
A lot of changes have happened during and post Covid in a lot of industries. Obviously there's going to be changes made because that's just how things work. You don't need to go full doomy shit posting to discuss it.

How's Sony's output so far this gen?

How do you not understand the impact of executives chasing this shit. Mind fucking blowing.

Sony going 3rd party? Microsoft going 3rd party?

Nobody is saying there's no good games anymore. GAAS has left a huge fucking wound on the industry. Simple as that. What do you think those 37k and rising devs going to indie industry gonna do to indie games? Already fucking saturating the stores. It will hurt them too.
 
Still a lot of great games, just gonna make good games. And also depends on the game budget since not all game have to sell the same to be consider a big success.

Space Marine for being a cheaper AAA did extremely amazing at 7 million copies +

Stellar Blade being at the high end AA or low end AAA budget also did extremely well at 3 to 4 million copies sold

Both Space Marine 2 and Stellar Blade weren't only successful but very successful for their budget to sales ratio.

FFVII Rebirth would be a good example of sales not being as good as they wanted even though it didn't flop. I think it's like around 3 million copies to 4 million copies sold by now similar to Stellar Blade but for a game with several times the budget and stellar blade and with a popular brand like FF, it definitely didn't hit anywhere close to a jackpot.

Then you got plenty of great games like RE, GTA, Tides of Annilination, WoW that's still doing well. Hopefully DOW 4 too once it comes.

Witcher 4 and especially Elder Scrolls VI and Fallout 5 would also be insanely massive and successful when it comes.

2026 is shaping to be a very great year.

Dude, how many gamers are we? Count all platforms, all consoles, all PCs

3-4M is nothing, I'm sure devs are happy but this is not something to put on a pedestal as a huge victory, it's as fringe as Neogaf forum after the collapse of forums and the rise of social media monsters. Don't get me wrong , I prefer hanging on a fringe forum but we're not representative of the market. Just like I prefer my single player games but clearly it's mostly niche. Some huge success once in a while, but an Astrobot 3M, or Bloodborne selling like shit, is nothing to be proud of.

Yay good games! Right… where are the fucking gamers?

On GAAS clearly
 
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sure dude, keep making game with ugly character that noone care and blame it for the downfall, meanwhile china and korean still make gangbuster with their game, can't remember i ever buy any 1st party game of sony day one since i bought PS5 because feel like these game doesn't desever such a price
If it sounds personal then we must stop calling real women/men ugly.
 
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Xbox is pretty bad that is why it lost the war, but Sony PS is also one of the worse case of gaming slowly dying. Exclusives becoming multiplatform, gaas and live service failure, losing the Japan, price increase, dei and woke infestation, etc. More L's. Sony PS, L streak continues. Sony PS has very patient and loyal fans especialy in the west that is why its surviving but it is running out. In Japan, Sony PS5 is dead and lost the love of Japanese gamers especially after closing Japan studio and moving to california head quarters and lack of good A and AA exclusives. Such a pity because ps5 is a very good hardware and I like console looks and capability. This Sony head especially the california influence is slowly killing PS brand and console.
 
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On the left the modern AAA single player machine
On the right the GAAS jackpot

8F4AEwRVaVlkgOTN.jpg
Don't be fooled - right one cost $200m too. Big and famous GaaSes have budget over $100m now (per year as running cost is high for them).
$20m will give you as much success as they do in SP - you'll be unknown small-budget niche games known to very few and your chance to succeed is similar - like 0.01%

Wukong is a bit of an anomaly, I don't think the tsunami of Chinese souls clone will all survive.
Genre is popular in-land, where most sales are, so they will be fine as long as they are good enough.

Stellar blade sold ~3M? Say 4M by now. Its nice, its not anywhere the kind of jackpots the the executives are chasing after though.
It's budget title, and for the scope it perfectly fit what was executives were chasing (he himself told that it's fine)

The >37K layoffs from big studios since 2022 and counting, if that's not ringing any alarms for you because "indies" then I don't know what to tell you.
How many of them were unnecessary hired during 20-21 covid goldrush?
 
The trouble is that even though Sony and others are chasing the GAAS slop machine, and that is filled with plenty of obvious problems...I still feel there is stagnation in the single-player games Sony's making too where the sequels feel iterative so I get a diminished return (Horizon, GoW and Spider-man did this to me), and their budgets reduce the amount of new IP we even see.

I'd like if more of Sony's big first-party studios make more new IP AA games, and graduate to AAA whatever hits the hardest.
 
How many of them were unnecessary hired during 20-21 covid goldrush?
We'll never be able to exactly parse out the effects of covid, and clearly the layoffs have been widely impacting all industries in last 2 years.
That said, this also isn't the first GaaS failure rodeo, including having a platform holder lead the charge in the failures.
And the last time around 2011-14) there were mass job losses accompanying it too, not to mention major,established studio closures.
The news just got lost in the console launches, but that doesn't mean industry was thriving back then.
 
Guys watch the video, he explains the pattern of these huge success games. That's what is making executives have erections for GAAS. Not that they won't fuck it up or fumble around trying to win it. Like slot machines you can end up shitting in your diapers trying your chance again and you lost everything, but you saw some woman walk out with huge sum of money! It's your chance soon! Maybe.

It's the same as the lottery; when the jackpot goes up to a massive jackpot, people lose their minds and sales go through the roof, even though one individual has the same snowball's-chance-in-hell possibility of hitting 700mil (actually, worse even since many more tickets are selling) as you do a 7 mil jackpot.

A million dollars isn't cool. You know what's cool? A billion dollars.

And you would think that wise players would not just heed the siren call of magical billions in GAAS (or at least diversify the portfolio a little more carefully, but then again, look at the sales charts and see how the traditional game market has been not at all traditional this gen due to rising costs and shifting tastes and, well, GAAS sucking in tons of players,) However, there as reasons why even if they know they are likely to fail to become billion-printers, even if you know your teams' strengths are in other product types, you still get pushed to chase the paper. Investors in a company don't like it when they see competition coming on in the next-big-thing market, and they don't like it if your answer is to play it safe and traditional when some of the other guys are playing on greener grass. (They don't care that, beyond the greener grass on the other side, there is a graveyard of so many who died trying to land on that field of green.) Also, if you're not raking in billions, you make yourself weak for takeovers (not that PlayStation would be acquired out of Sony, although I probably would have said the same thing about Xbox 5 years ago...) and put your division on the watchlist for corp restructuring from the parent company. When you're playing a game with such tremendously high stakes and all the old rules thrown out, you're just about forced out of the strategy of slow and steady winning the race...
 
(Stellar Blade is a) budget title, and for the scope it perfectly fit what was executives were chasing (he himself told that it's fine)

Don't forget though that Stellar Blade is a case of a studio having the best of both worlds. ShiftUp did some nice business and increased its profile with Stellar Blade in the traditional market, all the while making $150mil annually with Goddess of Victory: Nikke.

Having a steady income to fund other projects is the dream that many chased.
 
Still a lot of great games, just gonna make good games. And also depends on the game budget since not all game have to sell the same to be consider a big success.

Space Marine for being a cheaper AAA did extremely amazing at 7 million copies +

Stellar Blade being at the high end AA or low end AAA budget also did extremely well at 3 to 4 million copies sold

Both Space Marine 2 and Stellar Blade weren't only successful but very successful for their budget to sales ratio.

FFVII Rebirth would be a good example of sales not being as good as they wanted even though it didn't flop. I think it's like around 3 million copies to 4 million copies sold by now similar to Stellar Blade but for a game with several times the budget and stellar blade and with a popular brand like FF, it definitely didn't hit anywhere close to a jackpot.

Then you got plenty of great games like RE, GTA, Tides of Annilination, WoW that's still doing well. Hopefully DOW 4 too once it comes.

Witcher 4 and especially Elder Scrolls VI and Fallout 5 would also be insanely massive and successful when it comes.

2026 is shaping to be a very great year.
Well said, there's loads of good games and not only studios are closing and it wasn't like we never had layoff's and studios shutdowns in the so called glory days.

And also, what that nutjob doesn't tell his viewers on YouTube is layoffs isn't just affecting gaming, but industry and GOV wide with the move to AI.
My uncle will tell you he's so glad he's retried from BT given the brutal cuts BT is making thanks to AI. I have a few mates working in the tech sector who are worried about their future
 
Don't forget though that Stellar Blade is a case of a studio having the best of both worlds. ShiftUp did some nice business and increased its profile with Stellar Blade in the traditional market, all the while making $150mil annually with Goddess of Victory: Nikke.

Having a steady income to fund other projects is the dream that many chased.
Believing world is white and black and CEOs want only huge GaaS profits is wrong

Yes, SP publishers wants to diversify their business to gaas as they are under huge pressure. Live service games eating market share and they have to adapt or become 3rd rate.
But as Kim (CEO of ShiftUp) said - some games should have a proper ending ( similar how films has one, unlike series).
And if you look at what big ones in gaas do, not only ShiftUp, they want this 15-20% market too - Tencent backed WuKong, Netease announced Blood Message, Krafton bought Tango, CyGames already did 2 SP games on their GBF universe etc
 
Gaming will be fine. It's AAA gaming that is in trouble. They have lost sight of what consumers want but we are under no obligation to buy the stuff that they are making. There are plenty of great indie devs taking their place.
 
He joined Bend 2022 so after Days gone actually, when he got in it was the opposite of what he wanted to do as a game developer, the studio was chasing GAAS, he most likely was on Bend's cancelled live-service open world new IP game that was building on days gone's open-world systems.

(Acelora also makes amazing programming videos, that's where I found him initially)

Its a long one, sorry about that, but imo really passed fast and he makes a journey from early 2000's, DLCs, mobile, gacha, etc, to modern GAAS and what led to why every goddamn corporate executives wanted a piece of it.




The slot machine comparison is exactly why publishers chased it.

On the left the modern AAA single player machine
On the right the GAAS jackpot

8F4AEwRVaVlkgOTN.jpg


Problem is they try their luck at pulling the right machine multiple times due to low costs and short lead times in the hope of having a single jackpot. That single jackpot would offset all your failures.

Anyone playing with their money at the casino would also pick the right one. That's clearly what Sony bet on big time this gen.

casino-oldpeople.gif

That's a fucking huge strawman you created right there.

The most expensive games today are easily GAAS games. It's why Naughty Dog pulled out as a big GAAS game would consume all there resources.
 
Why did so many people decide to spend their money on gatcha pulls if the single player "AAA experience" game is such a great time and not a rip off at all? People like the prestige of it, especially workers in studios, but is that not enough. AAA systematically failed to meet players where they are which is on phones. AAA games fail to provide excitement of events and shared experiences if you are not plugged into the whole media release hype cycle which has become increasingly irrelevant.
 
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God these retarded Doomer takes are a million miles a way from my gaming experience.

I only own a PS5 and if a new single player game never released ever again I would probably be fine for a lifetime.

Seriously I'm overwhelmed with single player content to point where I feel I've spent too much money on them this year lol. Single player games this year I've bought

Prince of persia the lost crown
Nine Sols
Ninja Gaiden 2 Black
Khazan
Doom the Dark Ages
Clair Obscur
Death Stranding 2

I thought I would get a break after Death Stranding 2 but fucking Hollow Knight is just round the corner... guess I won't

I appreciate the above list is modest for a GAF user but consider the average console attach rate is 1 to 2 per games per year.. and it's only August.
 
Like with any industry, as soon as the ones that only care about money find out there's money to be made and take control, everything goes to shit except for those who just want to make money.
 
sure dude, keep making game with ugly character that noone care and blame it for the downfall, meanwhile china and korean still make gangbuster with their game, can't remember i ever buy any 1st party game of sony day one since i bought PS5 because feel like these game doesn't desever such a price

Eh. A Chinese game with a monkey man just sold over 20 million copies.

Vast majority of Elden Ring players seem perfectly fine to make regular looking or ugly characters in the character creator.

Sales usually directly correlate to gameplay quality, visuals and marketing.
 
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GAF has many guys that are that top 10% customer who wouldn't complain about anything no matter what happens. Every game is amazing. Nothing your favourite console company does is wrong. "Concord was a great game! I don't get why they cancelled it!" That group has the right to exist and I'm glad you're having a great time.

But that same group reminds me of the people on the Titanic after the ice berg hit that just kept eating dinner. "Atari E.T. Is great!! If you don't like it don't buy it! We're gonna live forever!"

It's fine to be happy but STFU when someone else says "Uhh this could be better. It used to be a lot better. Let's find out wtf is happening and fix it because we're at a low point in a number of key ways."

We're watching you being spoon fed dog shit… let us try to replace the bag with oatmeal FFS without being an asshole. You need people who say "no". We get that it's not everyone's strength. But not everything Sony does is fucking incredible in 2025.

The game industry has a problem with self confidence. It's always chasing models and businesses outside its sphere that are usually at the expense of its core business. TV Box. Phone gaming. Netflix. Now it's subscription over saturation in the era of subscription fatigue.

Where has it led? 100 dollar games in an industry that's purposely devalued its product through the subscription model and a free to play graveyard. Things could be better.
 
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Don't forget though that Stellar Blade is a case of a studio having the best of both worlds. ShiftUp did some nice business and increased its profile with Stellar Blade in the traditional market, all the while making $150mil annually with Goddess of Victory: Nikke.

Having a steady income to fund other projects is the dream that many chased.

Good point

Also let's not forget that GTA 6 is really a front to present the inevitable GTA 6 online afterwards which is when the real cash comes in at Rockstar. GTA 5 online basically funded the over $B GTA 6
 
How was it "totally avoidable" then ? Didn't watch the video but what's said in the OP is known by everybody at this point. Players made it the way it is.
 
The game industry has a problem with self confidence. It's always chasing models and businesses outside its sphere that are usually at the expense of its core business. TV Box. Phone gaming. Netflix. Now it's subscription over saturation in the era of subscription fatigue.
Phone gaming example shows that those fears of missing trends and become irrelevant are not unfounded.
If Sony haven't pushed platform wide adoption of live service games, Tencent would be now the biggest video game company by a large margin.
 
Also let's not forget that GTA 6 is really a front to present the inevitable GTA 6 online afterwards which is when the real cash comes in at Rockstar. GTA 5 online basically funded the over $B GTA 6
Not really
I expect that it's ongoing sales of GTa5 that funded GTA6
GTA Online has surprisingly low revenue and I doubt given it size to revenue is very profitable.
R* seems to be very bad at monetization. Just because it's big gaas doesn't mean there are huge profits there - GTAO and Warframe are example who to fuck up revenue/profit even with huge playerbase
 
Not really
I expect that it's ongoing sales of GTa5 that funded GTA6
GTA Online has surprisingly low revenue and I doubt given it size to revenue is very profitable.
R* seems to be very bad at monetization. Just because it's big gaas doesn't mean there are huge profits there - GTAO and Warframe are example who to fuck up revenue/profit even with huge playerbase

You would be dead wrong

Rockstar pulls roughly half a billion yearly since 2013 from GTA online
 
I feel like if Bend employees stopped ranting so much and just made good games we wouldn't need the monthly threads about their bitter musings.
 
The sky is falling bullshit. 2 Sony games were scheduled for this year DS2 and GoY. Both of them singleplayer but all people can talk about is that one GaaS failure concord. Meanwhile Helldivers 2 has been their biggest success story and people try to shit on their singleplayer offerings all the time.

giphy.gif
 
GAF has many guys that are that top 10% customer who wouldn't complain about anything no matter what happens. Every game is amazing. Nothing your favourite console company does is wrong. "Concord was a great game! I don't get why they cancelled it!" That group has the right to exist and I'm glad you're having a great time.

But that same group reminds me of the people on the Titanic after the ice berg hit that just kept eating dinner. "Atari E.T. Is great!! If you don't like it don't buy it! We're gonna live forever!"

It's fine to be happy but STFU when someone else says "Uhh this could be better. It used to be a lot better. Let's find out wtf is happening and fix it because we're at a low point in a number of key ways."

We're watching you being spoon fed dog shit… let us try to replace the bag with oatmeal FFS without being an asshole. You need people who say "no". We get that it's not everyone's strength. But not everything Sony does is fucking incredible in 2025.

The game industry has a problem with self confidence. It's always chasing models and businesses outside its sphere that are usually at the expense of its core business. TV Box. Phone gaming. Netflix. Now it's subscription over saturation in the era of subscription fatigue.

Where has it led? 100 dollar games in an industry that's purposely devalued its product through the subscription model and a free to play graveyard. Things could be better.

There is a major difference between going "this could be better" and crying about 'the downfall of the gaming industry' or 'gaming is doomed' because you've seen some shit you didn't like.

More and more games are being made these days. So even in the sea of GaaS titles, there's still a LOT of stuff to play.

We literally have a topic on the front page with the title "September is STACKED" and there's a long list of non-GaaS titles there.

What's the point in bringing up Concord? It's a failed GaaS title from a studio that made GaaS shooters. It flopped, move on.
 
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There is a major difference between going "this could be better" and crying about 'the downfall of the gaming industry' or 'gaming is doomed' because you've seen some shit you didn't like.

More and more games are being made these days. So even in the sea of GaaS titles, there's still a LOT of stuff to play.

We literally have a topic on the front page with the title "September is STACKED" and there's a long list of non-GaaS titles there.

What's the point in bringing up Concord? It's a failed GaaS title from a studio that made GaaS shooters. It flopped, move on.
If you didn't like my post you shouldn't have read it.
Ha Ha Smile GIF by The Tonight Show Starring Jimmy Fallon
 
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Honestly they should be glad their GAAS got cancelled early, it's the best that could happen to them. No one had any expectations out of it and it's way less embarrassing than sinking more and more money into delaying / retrofitting / salvaging it.

I personally think Bend is UbiSoft tier or lower but at least they can make SP games now.
 
There is a major difference between going "this could be better" and crying about 'the downfall of the gaming industry' or 'gaming is doomed' because you've seen some shit you didn't like.

More and more games are being made these days. So even in the sea of GaaS titles, there's still a LOT of stuff to play.

We literally have a topic on the front page with the title "September is STACKED" and there's a long list of non-GaaS titles there.

What's the point in bringing up Concord? It's a failed GaaS title from a studio that made GaaS shooters. It flopped, move on.

Bungie is next, so is fairgames, without counting the already cancelled GAAS that took time and money away from single player games

But even those September games, you think huge success is awaiting them? Seriously?

How much you bet Hell is Us which is made by passionate gamers will maybe pass 2M? Big maybe

Indie are saturated from all the layoffs over the years. You started learning unity or unreal on the side a couple of years ago to make your little metroidvania? Cute. Here's tens of thousands of industry veterans with a much bigger toolset than you also trying for it! Good luck!

a very tiny % of indie devs make it. We see the stories for it but in no way is this healthy. For every twitch bait horror games that make cash, you have tens of thousands of games you never heard about flop.
 
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