FF:Enhanced_Reality
Member
This is really nothing new. But for the longest time, SquareEnix have had some problems. Some pretty big ones. The new company slogan, may as well be, failed to meet expectations. Just to put this into perspective.
But in the cesspool of social media, a common theme people are recommending to solve this problem, is acquisition by a bigger fish. More often than not, Sony. I personally think, it's time for Square to admit that they are in trouble and don't really have a very positive outlook at the moment. Trimming the proverbial fat and focusing the company hasn't really added to it's value and they don't seem to be making the right decisions by a golden mile. It's also worth noting that Sony could have acquired Square years ago but never did. They allowed them to buy their shares back and became independent. (But bad Sony buys all the companies though right?) Is acquisition really the answer? Or can the company go back onto a positive timeline? And if they're going to do so, how can they do it?
Personally, if the ABK deal does go through and further consolidation of the market continues, I can see Sony acquiring Square, amongst other companies. I'd rather not, but hey, this arms race started some time ago and has only gotten bigger and bigger.
But I pose you a question and kindly thank you for reading my wall of text.
Put yourself in the shoes of the President of SquareEnix. If you were in charge, what would you do to bring them back to the fore front of being a third party publisher?
- The whole Eidos acquisition, was a shit show. Deus Ex, Hitman, Tomb Raider, Sleeping Dogs, Hitman, Guardians of the Galaxy, Just Cause - all failed to meet expectations.
- Square actually thought Tomb Raider 2013 could reach between 5-6 million in sales alone. Wasn't happy with 3.4 million in sales. It took the definitive editions on next gen before hitting and exceeding profitability - as well as surpassing 8 million in sales.
- Tomb Raider 2013 and Sleeping Dogs were blamed for a huge $134 million loss
- Rise of the Tomb Raider didn't even make the NPD Top 10 the month it launched, despite the huge fuss about being XBOX exclusive and being a prime time for VG retail as it's practically Christmas shopping start.
- Further to this, RoTD was only described at selling in excess of 1 million copies by holiday end and PC sales were described as nearly tripling that of XBOX at launch...
- When Shadow of the Tomb Raider launched, by the end of Q3 that year, it had shipped a total of 4.12 million copies, which was a little over three months. Square stated these sales were weak. What the fuck do they expect?
- Just Cause 4 failed to recover development costs according to SquareEnix - and went on to GamePass, VERY quickly for a big AAA third party release.
- Deus Ex Human Revolution, vastly surpassed initial sales forecasts, but SE only described them as "favourable"
- Deux Ex Mankind Divided after all the fucking around with the pre-order shit and other controversies, likely Square's decisions, put the franchise future on hold after 'underwhelming' sales.
- Sleeping Dogs, despite a respectable start to life as a new IP was specifically quoted as a contributor to a $70 million loss. SE later said, "Sleeping Dogs sales aren't "poor," original projections "exceedingly high."
- Hitman: Absolution 4 months after launch was on 3.6 million in sales and SE still said it's a failure.
- Despite strong reviews, SE said that Marvel's Guardians of the Galaxy did not meet expectations. To the best of my knowledge, there has been no update since on sales figures.
- Their mainline and strongest IP is not even performing to their high standards and sales have stagnated for staple franchises like Final Fantasy which is their core franchise.
- Final Fantasy XIII-2 sales were way down to the original FFXIII, only selling through 60% of shipment at launch. Lightning Returns set a new series low for sales at less than 20% of Final Fantasy XIII at launch.
- Final Fantasy XIV was a huge failure at launch and whilst I'm very happy to see how it's gone on, you can't deny, it cost a LOT of additional time and resources to get it to where it is today.
- Final Fantasy XV needed to sell over 5 million copies when it launched - to break even. (Maybe this is part of the problem?)
- It took FFXV 6 years to meet the 10 million mark, by which point they said it had now met expectations. Having put their foot in it and admitted it that was a 'personal goal,' they'd cancelled 3 DLC packs and blamed it on refocus. Hrmmm.... Smell that familiar smell?
- Final Fantasy VII Reunion (The Crisis Core remake) had a great debut, but dropped off very quickly outside Asia and a new report may infer that this title did not meet expectations either. In fairness, after PSP exclusivity for so long, you'd think this was a huge release.
- Stranger in Paradise had the fourth lowest sales of a Final Fantasy spin-off and couldn't even hit 50k sold in Japan. Nothing more has really been said here, which is telling.
- Dissidia Final Fantasy NT is another great that is unfortunate enough to have the slogan 'Failed to meet expectations' next to it in the 2018 financial meeting.
- Final Fantasy Type-0 didn't sell through launch stock, sold less than 1,000 on XBOX in it's debut week and in the end was described as not being a commercial success.
- Once again, we're getting reports that SquareEnix titles haven't met sales expectations once more and this is after having sold off Eidos which Square gave comical reasons for.
- The report cites many titles from returning franchises fans love like Star Ocean, Tactics Ogre and the Valkyrie series.
- The same report also name drops the Final Fantasy VII Crisis Core remake which is not good news considering this was a big anticipated release after years of exclusivity on the PSP and without a digital download option.
- The budget for Forspoken was $75 million and they might struggle to get that back in the long term.
But in the cesspool of social media, a common theme people are recommending to solve this problem, is acquisition by a bigger fish. More often than not, Sony. I personally think, it's time for Square to admit that they are in trouble and don't really have a very positive outlook at the moment. Trimming the proverbial fat and focusing the company hasn't really added to it's value and they don't seem to be making the right decisions by a golden mile. It's also worth noting that Sony could have acquired Square years ago but never did. They allowed them to buy their shares back and became independent. (But bad Sony buys all the companies though right?) Is acquisition really the answer? Or can the company go back onto a positive timeline? And if they're going to do so, how can they do it?
Personally, if the ABK deal does go through and further consolidation of the market continues, I can see Sony acquiring Square, amongst other companies. I'd rather not, but hey, this arms race started some time ago and has only gotten bigger and bigger.
But I pose you a question and kindly thank you for reading my wall of text.
Put yourself in the shoes of the President of SquareEnix. If you were in charge, what would you do to bring them back to the fore front of being a third party publisher?