Like a lot of guys before him, he was pushed fast, but they, like you'd expect, failed to deliver proper booking to make him a believeable guy in the long run. They were able to do so with CM Punk, but that took Cena away from the WWE title for over a year to do so. If ADR got pinfalls or better yet, had his cross armbreaker finisher protected. Instead, he's just beating the midcard guys like Kofi, R-Truth, Sin Cara, and Ziggler. In 2011, that time he cashed in Punk's win, that title reign lasted a month, and in that time he got his gimmick buried by Cena and became Cena and Punk's punching bag in the coming months. Some heel they were making.
I actually had to rewatch the end of the 2011 Rumble. I can't even look at it as them making him look strong against top tier opponents. It was Miz, with Alex Riley's assistance, that eliminated Cena. It was an exchanged between Barrett-Orton that helped ADR get the upperhand in that. The final guy was Santino Marella to be eliminated. That's like Mr. Perfect winning the Rumble in 1990 but instead of eliminating Warrior, Savage or Hogan, he eliminates Hacksaw Jim Duggan.
