I think everyone but Vince sees it's not working.
Vince sees the backlash and then comes up with some new way that he's sure will get people to cheer roman as a baby face. But he just makes the situation worse most times. Vince thinks the audience just isn't getting it, when it's really the other way around.
If that's what they want out of their top guy then they have to abandon their all-in play with Roman.
WWE obviously have their criteria for "top guy". Yet Reigns really only fills a single one of them (the preferred look), but it seems like that's good enough for some reason?
But people who fill all of them except one get shut out.
It's just weird.