I, like most of my fellow countrymen, don't really know a lot about soccer (does that give it away?), but I can recognize a good sports game when I see one. None of my friends will buy NHL 11, so FIFA 11 it is!
I played a lot of FIFA 10 and really enjoyed the Be A Pro features, I personally enjoy playing the whole match as only one player, it's a lot easier, too, since I've never watched a non-WC match in my life (and even then I've probably watched a total of about 30 minutes).
I also really like playing online matches with a few friends where we all have specific positions that we play the whole time. I've heard that you can play online against the CPU? I think that'd be fun for me and my friends since we're still pretty novice at this whole "football" thing.