Between Toriyama constantly calling XIII an "epic trilogy...epic story... emotional journey...", Normura again comparing Lightning to Cloud, the "Inside the Square" video calling them all visionaries, the XIV description of Lightning being "a heroine of such high calibur" (the whole excerpt was just working their shaft over Lightning), the opening presentation, and the various interviews going on about how loved, great, epic, etc. Lightning is... this may be the first time I've seen company wide masturbation. Look, I'm the first one to defend a creator getting emotional over their work and being proud, but holy shit. You'd think they'd accomplished something on the level of the Sistine Chapel, Harry Potter, all of Stephen King books combined, and the Mona Lisa all rolled into one with how they go on and on about themselves in interviews.