You could take the most unremarkable boxing match of the year between two average, untalented journeymen and then have TV news, newspapers, tabloids and social media talk about these two people facing each other as an "incredible event", a "clash of titans", and the largest portion of the general audience would be sold on the idea that it will be a "fight that will make history", regardless of how vocally any original fanbase would go around screaming "You are being duped, you're paying for a dud!".