Blames Farage, blames Andrew Tate, blames Elon, blames DEI teams being in the crosshairs of cost cuts, but yet says nothing about the content of the games that are being created.
Here's the full transcript for anyone who wants to read instead of watch (the transcript isn't punctuated, so apologies on advance):
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The following section was particularly interesting:
So the question becomes, where are these statistics coming from, and is there any statistical relevance to the gaming industry?
Here's the answer:
As expected, not a single gaming business to be seen. So in summary:
In large part, this is why we are seeing what we have across the gaming industry in recent years. These are the kinds of disingenuous tactics (along with all the scare mongering) that the likes of SBI deploy when pitching for business, but yet the people in decision making positions didn't question it. Why?
The good news here though is that from this talk you get the sense that they feel like they are on the ropes and know the grift is coming to an end. It's just a shame that things needed to get this bad, both for gamers and the bean counters.
simple and doesnt need further ado, worked as well
Blames Farage, blames Andrew Tate, blames Elon, blames DEI teams being in the crosshairs of cost cuts, but yet says nothing about the content of the games that are being created.
Here's the full transcript for anyone who wants to read instead of watch (the transcript isn't punctuated, so apologies on advance):
-------
The following section was particularly interesting:
So the question becomes, where are these statistics coming from, and is there any statistical relevance to the gaming industry?
Here's the answer:
As expected, not a single gaming business to be seen. So in summary:
In large part, this is why we are seeing what we have across the gaming industry in recent years. These are the kinds of disingenuous tactics (along with all the scare mongering) that the likes of SBI deploy when pitching for business, but yet the people in decision making positions didn't question it. Why?
The good news here though is that from this talk you get the sense that they feel like they are on the ropes and know the grift is coming to an end. It's just a shame that things needed to get this bad, both for gamers and the bean counters.
Problem is, when the big ones fall we’ll have an era with only lower budget titles and indies from newborn studios.
I think a lot of money is to get people fighting with each other as much as possible. The post 2008 banking crisis gave the impression that a cohesive electorate could make some serious changes and it was time to stop that… the current system between social networks, politics, education, and entertainment seem to be tilted on the energy that friction between semi cultish religious factions (high engagement people) generates thus pushing more and more moderates (seen as low engagement people) into one of those factions; not taking a strong divisive stance is seen as taking the side of people you hate and thus worth being crushed it seems.
This may work with smaller games, but SP games with a budget of hundreds of millions + donzens of millions marketing will sell well either way. Dei people will claim the success of those and not the failure of smaller stuff like Unknown 9.
Apparently they are actually close to it (I think its like 40%), however the majority of female gamers are mobile gamers if I recall the stats correctly. People who buy games the most are 36 year old males.
Yeah, but no matter the indoctrination, reality sets in and out of those millions, not the majority would keep believing what they were taught when realizing the world just doesn't work like that
Female demo has risen most in part due to mobile, yeah. Many research surveys show this.
Yups, we got official blizzard post from wow forum with this shit:Stop right there.
Projects for cinema and videogames are approved based on a score card and you get points by infusing them with "inclusive" elements. Not only characters but also themes. Being a reporter yourself, it's disturbing that you deny something that is PUBLIC INFORMATION.
Maybe this Naughty Dog artist is also a grifter for you.
Every big tech company has production guidelines that force DEI into the final products. You just need to check out their fucking websites.
www.wowhead.com
No, you're actually completely fucking wrong and have no idea how it works. I work in finance, I know how ESG money works, you're just wrong, and have absolutely no source other than goofy ass grifters like Asmongold.
It's Christmas eve and I have no time to say anything other than you're either stupid or horrendously naive.
I know that this statistics cover mostly mobile.. but the problem is everytime some "female" controversy comes up they try to use this statistics to say the women are 50% of their audience..
DEI departments are sometimes used as internal consultants for character specs, and to come back with any red flags or suggestions. You could argue it always happened (find the minority you're planning to make to get some feedback, that's fine). But for some, it has official process. But it isn't just for character race and genders, it would also include accessibility for even things like events. The issue is when taking that DEI team's response as a must-do. Make your own risk assessment after the fact, but don't allow DEI to dictate.
Man, someone needs to inform my wife that she shouldn't be playing games,....which is like one her favorite hobbies....bummer.
i shouldve said almost exclusively. my wife also plays games, but its candy crush, and dumb farm games on mobile. we know from the insomniac leak, that the ratio of male to female is something crazy like 95-5 male to female on playstation. numbers dont lie.
From a gamer's pov, china's policies are freaking bananas tho:
I am talking in the wider context. China is building the longest bridges, the fastest trains etc. They can build thousands of miles of tracks and we can't even fill in pot holes because we think that the ethnicity and sexuality of our engineers is more important than competence. You are seeing it with electric cars as well. The only reason we don't have a completely dominant Chinese gaming industry is because they just haven't decided to do it yet.
DEI is here to protect corporations against lawsuits and public scandal. But this is still preferable to the standard racist and sexist hiring discrimination.
A fair number of the DEI'd studios output character designs that adhere closely to a similar aesthetic which is very obvious to us now, and clearly did not exist some years ago. So new guidelines in some capacity have been established pertaining to design choices, and I'd say those choices would not be accepted by a dev company unless the proposing party has a stake in the project.
, both in regards ideological issues but also monetisation etc, and it increasingly seems (true or not but you can feel the room on socials) that many white males are very much feeling marginalised. I agree its used shadily to make bad arguments sadly. Like every aspect of our culture : (
"DEI departments are about who the company hires. The fact that they hire a bunch of DEI activists who then go on to design the characters and set policies for representation has nothing to do with the DEI department, chud."
So first of all, when you say hiring "DEI activists" you literally just mean minorities. DEI pushes for more proportional hiring of minorities.
WTF are you for real? Discrimination based on race, gender, or sexuality has been illegal since the 1964 civil rights act.
Man, wth is even this? Is she even the 3d modeling actress of that character? they're nothing alike
The most qualified person for a job is rarely the one hired for a job. Have you ever applied for a job before? It's a totally insane process.
Great summary of how the past few games have gone down. I wonder if the studios had more control over what their employees post on social media that some of this games could still have made it?
Guess we’ll just repeat this process until the western AAA industry dies
I am not trying to gaslight you into thinking that there aren't trends like this in gaming, I am just trying to explain to you that it is a wholly separate concern from "DEI" and these two things have been conflated dishonestly by grifters who want to make it more of a conspiracy of elites, because that narrative makes better ragebait.
These decisions are usually made out of commercial interest, honestly. There is a belief that this will help them appeal to a broader audience, and to some extent it's also an effort to appease potential backlash for a lack of representation or insensitive representation. It's not because investors or DEI departments have pressed them, they don't give a shit about game content.
Again, you're not wrong about increasing representation in gaming, but it isn't about DEI departments or investor money, it's a cultural phenomenon that you aren't parsing correctly.
I’ve interviewed dozens of applicants and been part of selecting maybe 10 new hires. Nobody in the hiring process gave a single shit what race or gender the candidates were.
Right, exactly. Which means you can be sued for it. Every company has people within the company tasked with ensuring the company complies with laws and regulations and protects the company from legal exposure.
Right, but how do you enforce that as a policy company wide across thousands of hires, and if a pattern emerges where minorities are passed over disproportionately how do you defend that?
No, they have HR and legal teams to make sure they are complying with the law.
Those are problems that existed way before “DEI” was even a thing. They’re problems for the HR and legal departments.
What are you talking about. This sounds like projection. I don't care if 99% of people who get into Oxford are Asian as long as they are the ones with the highest grades. As soon as you consider race, sexuality or gender, you are by definition not going solely going on talent. The irony is that the Nazis considered the colour of your skin when looking at job applicants. They were big fans of hiring on gender, race and political ideology. This actually hurt them as some of the best German scientists left for America. The West is just repeating the same mistake which is why I welcome it.
