The brand recognition is what helps Sony stand out within the console market. But a big reason why consoles as a product (regardless of brand) are appealing to so many people to begin with is their affordability and ease of use, which is what matters in a discussion centered around consoles vs PCs.
If Sony could sell just based on brand alone they would sell their consoles with a considerable markup just like what Apple does with their products, they'd be selling the base Ps5 for $800 and the pro for $1200, and it would sell just as well as it does now "because it's a playstation".
They don't sell the consoles with a low profit margin for fun.
That's my point.
Releasing their games on PC isn't cannibalizing sales as some people said it would happen because exclusives aren't the reason why people buy a playstation. It's cheap up front, it's easy to use and, as you pointed out, it's a well known brand, that's why it sells.
People on GAF have a tendency to act is if Playstation lived and died by its exclusives, but that's just not true. The average PS5 owners gets it to use it for all or most of their gaming, not just exclusives.
Some people on here really think the average Ps5 owner is going to see Ghost of Yotei and Death Stranding 2 coming to PC and be like:
"Oh no, the Ps5 I got for $399 is completely worthless now. I'll now spend considerable time figuring out a PC build, then I'll go buy a $400 GPU, a $150 CPU, $180 motherboard and spend another $200 on other stuff like RAM, storage, cooling, etc. Then I'll spend 3 hours going through the nerve wracking process of building your first PC. Then I'll start my games collection from scratch on Steam, I'll put this big black box in the living room next to the TV, which my wife will be thrilled about, and I'll configure it to launch into Steam Big Picture mode so it has a console-like interface, though I'll still have to keep a wireless keyboard and mouse around becase I'll still need to use them sometimes"