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The wiki does a decent job of getting you started.
World Quests
World Quests give insight into the various locations and stories of the world. Players must find the starting NPC to receive these quests. Some have Adventure Rank requirements or are only available after a certain Archon Quest has been completed. In the game they are described as: The best way...genshin-impact.fandom.com
*edit* - Just got my free Fischl. Thank goodness. That was a lot of stuff for a free 4*, but I still appreciate that they gave it out. Now I need to balance clearing out the talent book shop with the other usual weekly stuff on the battle pass. Just a week and some change until big dong Zhong. You guys rolling for him?
When the event started, I was mostly excited about getting a constellation for Fischl. After playing I realized the major benefit of the event was all the EXP books, mora, and talent level up materials. I found the event to be a bit tedious for just Fischl, but the other stuff made it worthwhile.
I am looking for forward to the next character banner, but more for the increased chances for constellations for Chongyun and Razor, both of whom I use frequently. I wouldn't be mad at pulling Zhong, but if I added a new character, I would prefer anemo one.