The justification of whitewashing by pleading "wider market appeal" is so pathetic. It's essentially appeasing to those with racial and cultural prejudice, and legitimizing their ideals in exchange for profit. That shit is incredibly harmful for art, as well as humanity as a species.
My empathy and ability to relate to a character (real or fictional) starts at them being a human being, simple as that. Whether male, female, transgender, of this ethnicity or of another.
My only job is to try to be even a little open minded to the story be told. Hell, people seem to have no problem being able to enjoy movies with lead characters that aren't even human.
It's always a half measure with Hollywood. You either have a unconventional female protagonist, but she needs to be caucasian. Can't have both because "reasons".
It's even more of shame when they have such an amazing world and concept to draw from, and make some really interesting and thought provoking ideas and statements about humanity and culture in reference to technology how of much a game changer it is for civilization.
Forget leaving this planet and colonizing any planet, if things like this persist.