Yeah I don't get this, similar thing happened to the "atheist" label, to the point where a lot of atheists are scared to self-proclaim themselves as atheists, and try to make up a bunch of labels that more or less mean the same exact thing.When I was younger, I would always say, "I'm not a feminist, I believe in equality." Getting older and researching more, I've come to realize I was also part of the problem and now am actively trying to change that. I dislike how social stigma can skew the way I think, which makes me wonder how many girls growing up must feel the way I did.
That said, as a male, I don't really like labeling myself a feminist, the same way I don't like labeling myself as a nice guy, mainly due to my self-effacing personality, where I'm not so sure if I really live up to any of those labels, despite having strong opinions on feminist issues and so on.