I know Halo streams aren't great but you're comparing your online tournaments to a live invitational event? That's like 0.1% of the difficulty.
and 0.1% of the advertising.
Point is, Halo may not be the king like it once was but the HCS has been shooting itself in the foot for the last 6 months. Stop trying to make excuses for them, it hasn't improved and continues downward. You just can't rely on the prize pool (only saving grace of the league) to save it.