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Hermen Hulst: PlayStation is “Reevaluating how we operate” in light of the recent layoffs

God I hate these suits. just say what you are doing. Re-evaulating is too vague.

Just tell us if you are reducing the investment in GaaS trash. Or if its the other way around. Just be honest and up front and say, if you are going day one PC.
professional management class: 'saying less by saying more'...
 

th4tguy

Member
Handheld hybrids incoming. CEOs always look at what the other companies are doing that's worked super well and will strive to copy when put in this kind of situation.
 

Interfectum

Member
If they opt for a Steam-exclusive release on day one, their gaming revenue is likely to decline. Instead of reinventing the wheel, they could simply emulate essential features from Steam and streamline the process.
MS tried this, Epic tried this, EA tried this, Blizzard tried this, etc they all failed. You can't just "emulate" Steam's essential features because they are the defecto place to be if you really care about games at all. They have the features, they have the plethora of games, they have the community (who writes reviews, populates the forums, writes guides) and the consumers have 100s of games built up over the course of a decade.

I agree that it's not in Sony's long term interest to feed the beast that is Steam but honestly they have no choice if they want to find any success on the platform. Just as MS now has no choice but to put games on Switch and PS5 if they want console owners to play their games.
 
Might be a good idea to have some studios making smaller scale AA games. Helldivers 2 seems like a success story and there's nothing stopping them funding single player experiences of a similar budget.

Not every fucking game has to be a huge cinematic story driven adventure game that costs hundreds of millions to make.
 

Fabieter

Member
MS tried this, Epic tried this, EA tried this, Blizzard tried this, etc they all failed. You can't just "emulate" Steam's essential features because they are the defecto place to be if you really care about games at all. They have the features, they have the plethora of games, they have the community (who writes reviews, populates the forums, writes guides) and the consumers have 100s of games built up over the course of a decade.

I agree that it's not in Sony's long term interest to feed the beast that is Steam but honestly they have no choice if they want to find any success on the platform. Just as MS now has no choice but to put games on Switch and PS5 if they want console owners to play their games.

Well certainty blizzard didnt fail with their store. Wtf why are you lying. All i said is if they do it well it will be worth it. Only fanboys would argue otherwise.
 

Clear

CliffyB's Cock Holster
Not sure what lessons you guys think Sony are supposed to learn.

Obvious, biggest thing is that it looks very much like MS are folding their tent in the console war. At the least they've conceded defeat this gen and the extent of the cross platform push will be easy to judge based on how many MGS studios are putting in requests for PS5 devkits. So they can adapt their plans accordingly.

A side effect of this is no doubt they'll be taking a long hard look at publishing on Xbox, when its more likely to actually be cloud/Game Pass down the line. I'd imagine projects at say, Bungie that are a ways out might end up PS/PC only.

Then of course there's Helldivers 2 proving the value of investing into GaaS. The stated reason for cancelling Factions 2 was the sheer amount of resources (and expense) it would cost going forwards, not a fundamental disbelief in the viability of service games

And making PSVR2 PC-compatible is another thing. It'll certainly be another front to publish on.

Projects getting nowhere and getting cancelled is normal, so I wouldn't read too much into it unless it becomes chronic at which point closure of the offending studio is the likely outcome. But again, that's always been how it works.

The only change in that regard being that with Jim Ryan gone the consistently underperforming UK studios won't be protected anymore, and that's a good thing. Although it remains to be seen if they'll finally manage to get rid of the worthless deadwood in the management structure that's always been the root of the dysfunction...


EDIT: Wrote this before seeing the posts about the closure of London Studio. Right again LOL.
 
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Hudo

Member
Every Playstation Studios title will require a remaster and a definitive edition from now on! Triple dip, you motherfuckers!
 
I have been told pretty much the same thing at my work, but that doesn't mean it's true. How do you think they measure productivity? They just look at a number of tasks completed in some amount of time. There could be a million other reasons why tasks take longer than before, so I find it particularly shortsighted to just blame it on work from home making employees lazy.
They use a system called standard deviation. So they time every phone, email and chat transaction. Offline task or timed executable. They remove the outliers, so if a call that normally takes 10 minutes shows up as taking more than an hour, for example if you're escalating a complaint, then it gets removed from your performance. Provided you let a TL know and they check it's a genuine long transaction.

However, once they're removed, they find the average of all interactions of that type for the whole service area and the average of all your own interactions and you're marked within 3 steps of deviation from plus to minus. If it's minus, then you're really really fast. If it's plus, you're taking too long.

Since COVID finished we've noticed the average of all tasks has gone up significantly. For example a simple blue badge enquiry has gone from 3 minutes to about 7. All staff are fully trained, consolidated and they keep doing refreshers to make sure that you are more than competent. They grade you from 4 - 6 depending on your service level in our role and nearly everyone is on 6. Most staff members are above 1.5 positive on their interactions. We've all been given monitors, laptops with £800, keyboards, mice etc. so the equipment is fine. The internal network always asks us to do speed tests to identify who has slower connections but even then, were not doing anything that heavy that the work load or slow connection would slow it down. The processes and tools haven't changed. We didn't stop working throughout lock down.

There is so explanation as to why people are being so slow and folk aren't offering up and excusable reasons. They're taking too long on calls by having personal chats and not doing their job. They're taking their time on emails and chats because they're isn't a TL on duty around and Real Time can't watch 2500 employees at once when there's only 7 of them. The honest truth is that people are taking the piss. They are taking the piss and being caught out by posting on Facebook during work when not on break or lunch. They're on gaming services such as Xbox live etc. They're afk when they have no reason to be. They're staying in wrap for nearly twice as long to send and check messages on their phones.

Sorry if you don't like it, but it's true. Productivity is way down.
 

bitbydeath

Gold Member
Find out how Insomniac delivers new AAA games almost yearly. You could have also asked Evolution Studios if you didn’t fuck them up.
 
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They use a system called standard deviation. So they time every phone, email and chat transaction. Offline task or timed executable. They remove the outliers, so if a call that normally takes 10 minutes shows up as taking more than an hour, for example if you're escalating a complaint, then it gets removed from your performance. Provided you let a TL know and they check it's a genuine long transaction.

However, once they're removed, they find the average of all interactions of that type for the whole service area and the average of all your own interactions and you're marked within 3 steps of deviation from plus to minus. If it's minus, then you're really really fast. If it's plus, you're taking too long.

Since COVID finished we've noticed the average of all tasks has gone up significantly. For example a simple blue badge enquiry has gone from 3 minutes to about 7. All staff are fully trained, consolidated and they keep doing refreshers to make sure that you are more than competent. They grade you from 4 - 6 depending on your service level in our role and nearly everyone is on 6. Most staff members are above 1.5 positive on their interactions. We've all been given monitors, laptops with £800, keyboards, mice etc. so the equipment is fine. The internal network always asks us to do speed tests to identify who has slower connections but even then, were not doing anything that heavy that the work load or slow connection would slow it down. The processes and tools haven't changed. We didn't stop working throughout lock down.

There is so explanation as to why people are being so slow and folk aren't offering up and excusable reasons. They're taking too long on calls by having personal chats and not doing their job. They're taking their time on emails and chats because they're isn't a TL on duty around and Real Time can't watch 2500 employees at once when there's only 7 of them. The honest truth is that people are taking the piss. They are taking the piss and being caught out by posting on Facebook during work when not on break or lunch. They're on gaming services such as Xbox live etc. They're afk when they have no reason to be. They're staying in wrap for nearly twice as long to send and check messages on their phones.

Sorry if you don't like it, but it's true. Productivity is way down.
this is interesting. i wonder if the "dumb scrolling" is destroying concentration at work as well.

is this a problem of digital addiction? sometimes I feel that way.
 
Record sales of hardware and software, at a time when their closest competitor has essentially shit the bed and is throwing in the towel, and it's NOW these clowns think they need to reevaluate their approach to making games?!?

"If it ain't broke, don't fix it!" ---- has never been a truer statement.
 

Hero of Spielberg

Gold Member
Record sales of hardware and software, at a time when their closest competitor has essentially shit the bed and is throwing in the towel, and it's NOW these clowns think they need to reevaluate their approach to making games?!?

"If it ain't broke, don't fix it!" ---- has never been a truer statement.
I think the problem is that it is broke, that’s why they need to fix it.
 
The industry, as a whole, needs to find ways to reduce development time.

No one wants to keep throwing several millions into gaming projects that won’t come out for at least half a decade because there is no ROI until the game comes out. If a game gets delayed it’s even worse, because you can either scrap it at that point or throw some more money in to put in for the extra time and there’s the added risk that there’s barely ROI if games bomb on release.
 
All company crap aside. Us gamers are really some whiny spoiled people lol. One side you have wanting more game pass like options. Day and date, simultaneous pc launch, etc. With how long and technical heavy these new games are. We then complain about the time it takes to make them. How they look instead of the quality of life and bells and whistles making them run smoother. Then we complain about crunch and what not. I honestly don’t understand where the industry is going. Everyone wants so much but it clears money isn’t being made and that’s what they’re in it for in the end.

Then you look at Nintendo who even if you don’t like them are killing it in the software and hardware sales department. Helldivers 2 is literally killing it. A AA title that kept what matters at the forefront. Fun. These studios truly need to get back to that and not these technical showcases that no one cares about offline and off these forums, lol.
 
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Jaybe

Gold Member
Said it from jump. Jim Ryan and Herman Hulst running this was a mistake.

Honestly, no matter which side of the fence you are on, Hermen Hulst needs to go. Dude sucks.
I don’t get this. Herman co-founded Guerilla Games in 2001. Been in the industry delivery products for decades. Do you want someone like Sarah Bond who was at T-Mobile a few years back or the new head of Blizzard who was at NFL partnerships. I take someone involved in the industry and shipping product versus a non-industry suit any day.
 

Interfectum

Member
I don’t get this. Herman co-founded Guerilla Games in 2001. Been in the industry delivery products for decades. Do you want someone like Sarah Bond who was at T-Mobile a few years back or the new head of Blizzard who was at NFL partnerships. I take someone involved in the industry and shipping product versus a non-industry suit any day.
Give me a suit.

You need someone cutthroat that will force deadlines and compromise. If you don't and get nice guys like this, they will let a developer hang themselves. You need an asshole in charge, not your buddy.
 

Jaybe

Gold Member
Give me a suit.

You need someone cutthroat that will force deadlines and compromise. If you don't and get nice guys like this, they will let a developer hang themselves. You need an asshole in charge, not your buddy.
I mean, he’s firing 900 people. Doesn’t seem like their buddy.
 

Interfectum

Member
I mean, he’s firing 900 people. Doesn’t seem like their buddy.
He's being forced to because PS profits are drying up.

Hulst should have gone to every Sony dev that isn't Insomniac or SSM early last year and said if you don't ship a game by Christmas you all are fucked. Instead he's nice guy Hulst who sympathizes with development woes. Sometimes you need an asshole at the top that saves you from yourself.

Phil "Take your time and build your dream game!" Spencer is very similar in this regard. They are people pleasers, not good managers.
 
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Herman Hulst is a bloody wanker! He sucks at his job and should have been canned by now. Get some other people in charge and turn this around before it’s too late for Playstation. They need to get back to the roots of what has always made Playstation the unique console to be on……..great new AAA SP games NOT endless remasters or exhausted IP (TLOU and Horizon).
 

ReBurn

Gold Member
I don’t get this. Herman co-founded Guerilla Games in 2001. Been in the industry delivery products for decades. Do you want someone like Sarah Bond who was at T-Mobile a few years back or the new head of Blizzard who was at NFL partnerships. I take someone involved in the industry and shipping product versus a non-industry suit any day.
Kind of feels like a weird false dichotomy. The only options aren't either a Sarah Bond or Hermen Hulst. Sony can get someone who has a better understanding of how to deliver games in the current economic environment without hiring someone from T-Mobile.
 

Mibu no ookami

Demoted Member® Pro™
Record sales of hardware and software, at a time when their closest competitor has essentially shit the bed and is throwing in the towel, and it's NOW these clowns think they need to reevaluate their approach to making games?!?

"If it ain't broke, don't fix it!" ---- has never been a truer statement.

You're probably reading this wrong.

Sony sees this as absolutely the time to cost costs.

They're going to do fewer 3rd party exclusives as well. Now that they're in a position where the PS5 will largely sell itself, they don't need to have their expenditure as high.

This is the closest Sony has been to the PS2 days, except now they're a digital retailer... Sony barely made 1st party games back then. Which isn't to say that they won't make games anymore, I think they'll just make fewer games and less risky games.
 
giphy.gif
Playstation GAAS
 
Herman Hulst is a bloody wanker! He sucks at his job and should have been canned by now. Get some other people in charge and turn this around before it’s too late for Playstation. They need to get back to the roots of what has always made Playstation the unique console to be on……..great new AAA SP games NOT endless remasters or exhausted IP (TLOU and Horizon).
i feel Phil Spencer will be free to replace herman's job next year
 

Ogbert

Member
There’s no doubt that Sony has clearly beaten MS.

But, my God, they are turning into the most cynical and by the numbers game developer. Prepare for decades of Naughty Dog rehashes, Marvel drivel and GaaS.
 
Obviously not profitable enough for them. Unless you think they close studios lay people off, cancel projects say they need to be more efficient and reevaluate how they operate for fun?

Profits have been low because they've reported the Bungie acquisition as a cost on the balance sheet.

The layoffs have more to do with reducing overall business costs to keep the share price up because of fears over the overall growth potential of the console hardware market.

None of that requires them to "reevaluate the way they operate" as a gaming publisher.

They are still the single most dominant gaming platform and revenues are astronomically high (more than twice that of Xbox).

You don't change how you do business and risk revenue chasing profitability... if you change direction and it fails, congrats... now you're fucked in both revenue and profit.
 

rofif

Can’t Git Gud
PC is becoming a better investment everyday.
oh yeah such a great investment. Let's give steam or epic 30% of our money, introduce piracy to our games and make pieace with never again selling games for 70$ because pc players don't buy full priced games.

Truth is, they failed with gaas push and overinflated budget of their games. Games should be 10-20 hours. not 30-50 with insanely expensive actors and so on. be more creative, make new IPs, Excite people.
Or at least be like nintendo. They are content and confident with their output. Sony isn't any of those
 
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You're probably reading this wrong.

Sony sees this as absolutely the time to cost costs.

They're going to do fewer 3rd party exclusives as well. Now that they're in a position where the PS5 will largely sell itself, they don't need to have their expenditure as high.

This is the closest Sony has been to the PS2 days, except now they're a digital retailer... Sony barely made 1st party games back then. Which isn't to say that they won't make games anymore, I think they'll just make fewer games and less risky games.

That would be a risky move in and of itself and could risk them losing their entire player base to PC.

If they choose to relax and rest on their laurels now that MS has checked out, they will regret it. It will have a net negative effect on their console business and will not lead to increased profitability.
 

Hero of Spielberg

Gold Member
Profits have been low because they've reported the Bungie acquisition as a cost on the balance sheet.

The layoffs have more to do with reducing overall business costs to keep the share price up because of fears over the overall growth potential of the console hardware market.

None of that requires them to "reevaluate the way they operate" as a gaming publisher.

They are still the single most dominant gaming platform and revenues are astronomically high (more than twice that of Xbox).

You don't change how you do business and risk revenue chasing profitability... if you change direction and it fails, congrats... now you're fucked in both revenue and profit.
Take it up with SIE management, I don’t call the shots 😂
 

Braag

Member
oh yeah such a great investment. Let's give steam or epic 30% of our money, introduce piracy to our games and make pieace with never again selling games for 70$ because pc players don't buy full priced games.

Truth is, they failed with gaas push and overinflated budget of their games. Games should be 10-20 hours. not 30-50 with insanely expensive actors and so on. be more creative, make new IPs, Excite people.
Or at least be like nintendo. They are content and confident with their output. Sony isn't any of those
I sometimes wonder why such amazing minds as yours aren't in high advisory positions at Sony. You clearly know exactly what's what and how Sony can maximize their profits.
 

Sushi_Combo

Member
Just fire the developers you hired simply because they weren't white or straight and start hiring people with actual talent, REGARDLESS of race or sexuality.

And stop pandering to the woketards.

That's it. That's all you need to do, and you'll earn a shitload of money.
No, this is not it. I like the comedy aspect of it but there's more to it.
 

Ozriel

M$FT
Record sales of hardware and software, at a time when their closest competitor has essentially shit the bed and is throwing in the towel, and it's NOW these clowns think they need to reevaluate their approach to making games?!?

"If it ain't broke, don't fix it!" ---- has never been a truer statement.

Sharply declining profit margins is certainly a compelling reason for a strategy reevaluation

oh yeah such a great investment. Let's give steam or epic 30% of our money, introduce piracy to our games and make pieace with never again selling games for 70$ because pc players don't buy full priced games.

More like 20%, and not even piracy on the PS4 could significantly dampen their revenues from key first party games.

Sure, they give up 20% to Steam. But you might as well demand they stop selling physical games since there are non-trivial costs involved with physical retail sales including logistics, retailer cuts and price of the discs and cases etc. Not to mention losing on second hand sales.

By your logic, Sony should have made the PS5 all digital. Quite weird you're sneering at the 'great investment' part since the person you're talking to is speaking as a consumer.

Truth is, they failed with gaas push and overinflated budget of their games. Games should be 10-20 hours. not 30-50 with insanely expensive actors and so on. be more creative, make new IPs, Excite people.
Or at least be like nintendo. They are content and confident with their output. Sony isn't any of those

Aren't you the one who's taken so much time to dump on Alan Wake 2, a project made with very prudent budget management, over small visual imperfections?
 

RGB'D

Member
Maybe MS recent pivot was more a come to Jesus moment that the dominant game company in the industry is barely scraping by, so why continue to try and best them at a model that doesn't work anymore.
 
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