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15:19: A pot shot at Blu-ray. "BD is more suitable at encoding high def movies... they're offering 50gb max". He says that many BD discs are in fact 25gb ....
15:35: "PCs are becoming the next-generation nerve centres for home theatres". This is why Toshiba is pushing HD DVD in PCs so much. "HD DVD leads the PC market in next gen optical disc drives".
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Starting Q4, the majority of Toshiba notebooks will be equipped with HD DVD technology. DVD is now mandatory in notebooks - now HD DVD is the next step.
15:42: HD DVD Press Conference begins.
Ken Graffeo, executive VP at Universal, and chairman of the EU HD DVD PRG, takes the stage. He mentions an "ever growing list of worldwide supporters". Mentions "Paramount, and most recently, Dreamworks Animation".
75% of independent EU studios releasing titles on HD DVD.
Additional 90 titles promised by the end of 2007.
HD DVD is affordable. Players half the cost of BD players.
HD DVD also has a much higher attach rate: 4 discs per player, 7 times that of BD.
New slide: "Europe's HD format".
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He asks, what's important to studios? Standalone players, not game machines. The jury is still out on whether gamers will still buy movies in favor of games. Universal don't think so. According to GFK, for every 2 PS3s, 1 movie is sold, compared to HD DVD, where 4 movies are bought for every player.
"While HD DVD gives the same outstanding picture and sound quality as Blu-ray, we're taking the interactivity to a new level"
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A new slide - what makes HD DVD the better format?" Ken talks about mandatory features and the additional features they can provide, and mentions how everyone will be able to use them. "Sadly, that's not the case with Blu-ray. Many Blu-ray owners will only get advanced features if they buy the next-generation players".
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Mentions the reduced cost of duplication - HD DVD offers a far better business case, and claims it is better for independents. Says affordability is important. HD DVD has 70% of current standalone player sales. Claims that price is a bigger factor than the format battle in keeping people away.
VENTURA player will be "300 euros or less". It makes HD DVD the true mass-market format. Apparently this happpened in record time. It took more than 4 years for comparable price drops to occur in Europe. HD DVD players at every price point.
15:56: Talking about Paramount and Dreamworks Animation. Chris Saito from Paramount takes the stand. He says that Paramount's decision based on 1 year's worth of evaluation, best value for consumers, best value for Paramount in terms of replication. Key catalog titles coming as well as Shrek and Transformers. He says they'll have more to announce in the near future.
Paramount and DWA will work within the HD DVD Promotion Group. "We will take things to new heights. Thank you very much".
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The free movies bundle promotion is coming to Europe! 5 free movies free with each player. The titles are still being chosen - but MIGHT include Miami Vice, Batman Begins, King Kong, Chronicles of Riddick, and Troy.
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Talks about replication: a lot of places in Europe can press HD DVDs. Says this competition is good for consumers, drives down the cost.
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16:18: Talking about France: Studio Canal releasing new titles soon. (The BDA yesterday claimed they were exclusive - they are not). MK2 are now releasing on HD DVD, as are SND.
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Terminator 2 is being totally redone for Germany: new master, new interactive features.
ALL titles from the companies shown on the slide will have interactive features and be online enabled.
A T2 video plays. The transfer looks MUCH better than the old one and the disc is LOADED with interactive features (I'll add more detail later).
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16:28: Dr Jordi Ribas, General Manager, HD DVD, from Microsoft in the USA, is here.
16:29: Microsoft Investment in HD DVD. "Why is MS so eager to support in HD DVD?" Mentions HDi, says that Terminator 2 is an example of it but it's just "scratching the surface".
Mentions Microsoft VC-1, and mentions how important it is: "with excellent compression like VC-1 and AVC, you can put 3-4 hours of very high definition content and tons of bonus features, and there's plenty of space left on an HD DVD disc".
Why do they believe in HD DVD so much? We have to look at 3 areas:
One is VALUE. Says HD players are half the price of BD players. "Not only are they cheaper, but they're better" because they all guarantee interactivity and ethernet connectivity.
They'll be offering 5 free discs with HD DVD drive in Europe. Says the promotion in the US had "outstanding" results and caused the player to jump in sales by 7 times!
"As reality sinks in, more and more studios are coming on board".
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16:31: he mentions that he stepped by the BDA booth here at IFA, and picked up a brochure. "I had fun with it, it says 'we're the best, etc'". He mentions that the brochure mentioned that BD had great interactivity, but he mentions that it also had a footnote that said "Product-dependant feature". He talks about how HD DVD has Interactivity as standard in every player.
"Microsoft may not understand many things - but we understand software!" He says that people are becoming less skeptical about the value of interactivity.
16:37: things wrap up with a trailer of BOURNE ULTIMATUM, which looks excellent. "Coming soon to HD DVD. Bourne comes home."