http://www.highdefdigest.com/news/s...ar_of_Hype,_and_Paramounts_Big_Bombshell_/921
. . .Paramount Home Entertainment announced that effective immediately the studio would be dropping support for Blu-ray and releasing High Definition titles exclusively on the HD DVD format.
The impact of this cannot be overstated, and goes far beyond a couple of hit movies. In fact, it may just be the single biggest and most shocking development to happen in the format war to date. ....By kicking Blu-ray to the curb, as it were, a major studio with a huge catalog of desirable titles
has effectively issued a vote of no confidence for the future prospects of the format.
. . .
Paramount has cited "
manufacturability, the reliability of players, the cost, [and] the infrastructure that's developed to support our creation of titles" as the primary factors behind their decision.
Could these factors really outweigh the widely acknowledged sales advantage that Blu-ray software currently holds over HD DVD?
For months now,
we've been inundated with press releases trumpeting the 2:1 sales gap between Blu-ray and HD DVD, . . .The sales lead only sounds impressive when taken out of context. . . .Bragging that Blu-ray has outsold HD DVD 2:1 at these volumes is like boasting that an ant is larger than a flea,
. A year into their lives, both are still in their infancy. . . .
the Blu-ray format has based a large part of its sales plan around the Playstation 3, which is by far the best selling and most popular Blu-ray playback device on the market. Unfortunately, the PS3 hasn't met expectations in the video game arena
.
While there are enough PS3 consoles in active use right now to lead to the 2:1 disc sales advantage over HD DVD as discussed above, perhaps Paramount doesn't feel that this is a sustainable business model. . .
The BDA has been using all the muscle of their promotional machine to maintain the perception of winning the format war, expecting that hype will eventually become reality. . . .
All I hope is to present an alternate viewpoint to the widely held presumption that prior to Paramount's announcement, Blu-ray had all but locked up their victory in this format war, a notion I don't believe is supported by the facts. . . .Personally, I foresee both HD DVD and Blu-ray coexisting for a long time, and potentially both thriving. . .