Can't hate on this when Mega64 did the same thing with Catherine, though this is actually less awkward (but still not really funny).
Edit: I did not watch the full video, so feel free to correct me if anything really bad happens in it.
Not computing your logic. One company doing something shitty doesn't a give other companies a free pass to do the same. Sounds like two different entities pulled the same shitty stunt. You should be "hating" on both parties.