Same here. I've bought/sold/traded so many video cards just for the hell of it (especially during the pandemic when I could sell a slightly used GPU for more than I paid for it new). Pretty much all of them are based on the Nvidia/AMD reference design so the only real difference is the cooler, and most of them have big ass triple/quad-slot coolers that easily keep it cool at stock speeds without being very noisy at all.
Oddly enough the WORST card I ever had was the 3090 Founders Edition. First one I got was broken out of the box, one of the fans had fallen off (the fans are just like, glued to a flattened section of the heatsink). The replacement had the most horrendous coil whine I've experienced. Sucks because I loved the design.
I'm currently using the PNY 5090 EPIC-X, second cheapest 5090 after the FE ($2200 from Microcenter) and it's awesome. Great temps, quiet fans, zero coil whine.