British diving athlete Tom Daley certainly likes to make a splash, so it's unsurprising that he wore a kilt to promote the 2014 Commonwealth Games in Scotland, yesterday.
The 19-year-old was unveiled as the new ambassador for the eagerly-anticipated event, which will take place in July.
Wearing a green chequered kilt with a navy blue jumper, the Olympic bronze medalist joined Sir Chris Hoy, Jessica Ennis-Hill and Rebecca Adlington to build the event's profile during a major PR launch in Glasgow's city centre.
Delighting the crowds, Daley took to the stage at the Old Fruit Market and teased onlookers by flashing his muscular thighs.
The stunt, which caused deafening screams of delight, will do little to quell interest from girls and gay fans alike - many of whom are hoping Daley is also homosexual.
But the diving champion insists there'll be no 'coming out'.
'I think its funny when people say Im gay... I laugh it off,' he told The Mirror newspaper after being voted the worlds sexiest man in Attitude magazine, last week.
'Im not. But even if I was, I wouldnt be ashamed. It wouldnt bother me in the slightest what people thought. But I can understand why I have a massive gay following I spend most of my life half naked in trunks on a diving board showing off my bare chest.'
'I often joke I wear more to bed than I do to work. But Im cool with my gay following. Its great to have gay fans even though my friends gently take the mick.'
Sexuality aside, Daley's professional achievements have made him an obvious choice to promote the forthcoming games.
At 14 he represented Great Britain at the Beijing Olympics, then won two Commonwealth gold medals in the synchronised and individual diving competitions at the 2010 Commonwealth Games in Delhi.
Speaking ahead of yesterday's launch, Daley said: Im really looking forward to seeing Glasgow and be a part of the countdown to the Commonwealth Games.
I want everyone to get behind the games and all the athletes. Itll be fun but tough. I have great memories of winning gold in Delhi, so Im totally focused on training and holding on to my title.
In April, I experienced the enthusiasm of Scottish crowds when I won gold at the Royal Commonwealth Pool in Edinburgh, which is the same pool for the Commonwealth Games. I cant wait to be back there next year and go for gold again.
David Grevemberg, chief executive of Glasgow 2014, said: Toms the prefect ambassador to inspire young people about sport and help us get everyone involved in the UKs next major sporting celebration.
Were delighted to welcome him as an official ambassador for the games and look forward to introducing him to Glasgow this weekend, and working with him over the next year to deliver the friendliest of family-friendly games.