Weird. Maybe they changed things but some years ago they could because it was an UPC/barcode they scanned. Sometime later they changed it so it was linked to the phone number/preorder and in case it didn't worked you had to call customer service or corporate. But good to see they made it easier.On the contrary yes you can. All they have to do is print up a backup code.
I'll try redeeming my pre-order code now.
But yeah...big and lame mistake of Sony for not labeling the online pass correctly. Will cause some confusion around the 5 people that buy game.