Marketing: DOOM franchise and PlayStation

DryvBy

Member
While DOOM Dark Ages will be on Game Pass, it's wild seeing the competition be advertised also on the "rival console" yet here we are.

*edit* For clarity, what I meant is it's weird this game isn't more advertised on PC or Xbox than it has been on PS.



This is like Target advertising Great Value or something.
 
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While DOOM Dark Ages will be on Game Pass, it's wild seeing the competition be advertised also on the "rival console" yet here we are.



This is like Target advertising Great Value or something.

Its not that wild when you consider that Doom has always been a multiplatform.

Just because Xbox owns Bethesda doesn't mean people associate it with being an xbox brand.
 
I never associated DOOM with Xbox lol. You should have made this thread with the Gears RemasterRemake.
 
Except that Doom is heavily associated with PC and has been multiplatform for 30 years. Doesn't matter what Microsoft tells you.
 
It's looking like there's some sort of marketing deal in place with playstation for this game:

So, this afternoon we've been treated to a brand-new DOOM: The Dark Ages trailer here, as Bethesda starts to ramp up its marketing efforts before next month's release. Normally, that'd be a fairly standard thing to happen, right? Well, you'd think so, until you actually watch the trailer through - and then things get a bit weird.

Id Software's Hugo Martin kicks off the above video by directly addressing PS5 players. "Hello everyone out there in Sony land", Martin opens with, before introducing fans to DOOM's new 'Cosmic Realm' area featured in The Dark Ages. Nowhere in the clip is Microsoft or Xbox mentioned... at all.

It seems, based on this trailer and an accompanying email we've received, that Bethesda has collaborated directly with PlayStation on this - which just feels a bit odd for an Xbox first-party title. We've just gone into detail about how the team's new multiplatform strategy is starting to make sense — particularly for the games themselves — but Microsoft's marketing might need a bit more work to make Xbox fans feel like they remain a primary focus.

 
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While DOOM Dark Ages will be on Game Pass, it's wild seeing the competition be advertised also on the "rival console" yet here we are.



This is like Target advertising Great Value or something.

Competition.

Austin Powers Laser GIF
 
It's not wild. MS have only owned Bethesda for a relatively short amount of time compared to the history of Doom and most gamers don't associate Doom with Xbox.
 
If Nadella didn't force Phil to capitulate and put all games on Playstation, do you really think Doom would be there? Nadalla was the adult in the room and now punished child Phil is on his way out and we will get Sarah Bond running MGS and what is left of Xbox.
 
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I don't see that as being so stark since DOOM has always been third party. I still consider them 'id' and not "Bethesda."

The Forza shit has been wild. MS pumping out something new on the PS5 for advertising every other day if you "follow the game" on your dashboard.
 
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Its not that wild when you consider that Doom has always been a multiplatform.

Just because Xbox owns Bethesda doesn't mean people associate it with being an xbox brand.
No, I understand that. I was just commenting that you'd think they'd heavily advertise it on Xbox first is all.
 
Except that Doom is heavily associated with PC and has been multiplatform for 30 years. Doesn't matter what Microsoft tells you.
Thats why I find it funny that xbots are bragging that Xbox games are dominating the PS store. Yes, it's technically true, but only Forza (and maybe Sea of Thieves) is truly associated as an Xbox game.
 
I never associated DOOM with Xbox lol. You should have made this thread with the Gears RemasterRemake.

This is exactly what I thought when I saw this thread.

Doom is one of the few Bethesda IPs that Microsoft didn't even toy with making exclusive; whereas the Gears of War remaster going to PlayStation would be truly shocking if you could show it to a gamer from just a couple of years ago.

I feel like the OP is trying to blur the line between the former and the latter and it's just not working.
 
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Doom for me was always and will always be a PC IP. I can see why Playstation try to market it: They need some games this year, and they want to make clear that "Playstation is where you get the games". Especially now after they've increased prices everywhere except the US.
 
"
Available across PlayStation Plus Extra and Premium.
"

I am confused.. does that mean if you have PlayStation Extra and Premium, you can play Doom the Dark Ages for free ?

this is new ? The trailer they have in the twitter doesn't include the Dark Ages. but the wording is so vague..
 
is this really what the shills have been reduced to?
I can understand maybe a 10 year old being a fanboy or whatever

If you're a grown adult making your own money, I do not understand the need to "defend" these mega corporations. Or pit them against each other.

Maybe it's bc I have basically owned every "mainline" console since the NES. (excluding 3D0 and Turbo grafx and smaller consoles)

One year for Christmas I would get an SNES, maybe a year or 2 later a Sega. Whatever the case. Maybe for that year I did not have both, I would DEFEND my SNES or whatever lol but as an adult, I do not understand.
 
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While DOOM Dark Ages will be on Game Pass, it's wild seeing the competition be advertised also on the "rival console" yet here we are.

*edit* For clarity, what I meant is it's weird this game isn't more advertised on PC or Xbox than it has been on PS.



This is like Target advertising Great Value or something.

Playstation is probably the only platform where it will have noteworthy sales.
 
Phill & co. passed on a Halo/Doom crossover episode for Secret Levels, they have no clue. Wait till the next Halo is demoed on a dualsense, now that will be funny.
 
"
Available across PlayStation Plus Extra and Premium.
"

I am confused.. does that mean if you have PlayStation Extra and Premium, you can play Doom the Dark Ages for free ?

this is new ? The trailer they have in the twitter doesn't include the Dark Ages. but the wording is so vague..
My reaction too - its on Extra and Premium?

Anticipation Popcorn GIF
 
If Nadella didn't force Phil to capitulate and put all games on Playstation, do you really think Doom would be there? Nadalla was the adult in the room and now punished child Phil is on his way out and we will get Sarah Bond running MGS and what is left of Xbox.

Yes? Among all the Bethesda franchises, stuff like Doom was always the most likely to be multiplatform.

Before the ABK purchase, they also put in the next gen patch for Doom eternal on PlayStation, and made sister franchise Quake 1 and 2 remastered available for PS and Switch.
 
"
Available across PlayStation Plus Extra and Premium.
"

I am confused.. does that mean if you have PlayStation Extra and Premium, you can play Doom the Dark Ages for free ?

this is new ? The trailer they have in the twitter doesn't include the Dark Ages. but the wording is so vague..
My reaction too - its on Extra and Premium?

Anticipation Popcorn GIF


"Get ready for Doom the Dark Ages by playing older Doom titles that are on PS Plus"

Not that hard to parse.
 
Well .. yes .. that would appear to you if you only scan the Playstation socials for it. 🤷‍♂️




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This is what usually happens when you only use PS platforms to get information and are unaware of Xbox ones.

Indeed, the game is at all times receiving material and marketing of all kinds with the Xbox seal. It has an exclusive controller, limited edition console etc, it has been at the top of Gamepass advertising for several months ....
This situation reminds me a lot of when a multiplataform game is announced, a thread is created and the OPs are headed with the Playstation youtube trailer and the PS blog and no mention or link of the rest of the platforms and their respective marketing material.... It usually says a lot about the OP's tendencies that creates it
 
While DOOM Dark Ages will be on Game Pass, it's wild seeing the competition be advertised also on the "rival console" yet here we are.

*edit* For clarity, what I meant is it's weird this game isn't more advertised on PC or Xbox than it has been on PS.



This is like Target advertising Great Value or something.

People just "play it for free" on xbox, so spending a fortune on marketing it for that platform just doesn't make as much financial sense. Every player on ps5 however will be £70.
 
Yes? Among all the Bethesda franchises, stuff like Doom was always the most likely to be multiplatform.

Before the ABK purchase, they also put in the next gen patch for Doom eternal on PlayStation, and made sister franchise Quake 1 and 2 remastered available for PS and Switch.
Spencer infamously wanted all Zenimax titles to go exclusive. Even Tim Stuart was shocked.


This is NOT what he wanted at all.
 
Yes.



Again...technically true, but borderline disengenuous.

Funny to see that MS saving Sony, Sony sort of gave up with releasing games in acceptable intervals and now 3rd party (ink. MS is carrying PlayStation). MS is happy with sales, Sony is happy with sales …everyone wins.
 
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