Given what's looking like abysmal sales (not that surprising considering the pre and post-release reception, plus little marketing for the game), what are Capcom actually supposed to do with this?
Considering the heft of the Marvel licensing, it's likely that any support for the game still contributes a net loss. It doesn't matter if a high percentage of the community is buying DLC, when that community is terribly small.
With this in mind, what do they do? Abandon ship? It seems abandoning the game, SFxT style is a likely option, but another would be to repackage it, and sell it with a different title, a different artstyle, and a marketing push. I doubt the latter of which would make a huge difference.
I guess a wild option would be to transition to free to play. Dead or Alive has had a lot of success with that model and I think a lot of players would be willing to try this game, given the opportunity, however it seems that without the content to sell (outfits, colours, taunts etc) it'd be challenging to make that profitable without locking out existing content.
I'm going to pick this game up next month, as I think it looks like a lot of fun. But it's just one for the collection. I'm not expecting much in terms of support. I don't think any of the above options that Capcom have will lead to a favourable outcome, outside of a full rebranding, which they likely can't justify due to how this game is performing. I would worry that they see any money or time invested into MVCI as money being pushed onto a sinking ship.