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Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


  • Total voters
    886
  • Poll closed .
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adamsapple

Or is it just one of Phil's balls in my throat?
Yes I'm sure fans of ABK games will be thrilled to be owned by Microsoft considering their stellar track record in the videogame space.

If anything, MS is too hands off with their studios, Zenimax operates independently. I don't think fans of ABK would have really had much change in SoP.


MS have acquired more studios and IPs than anyone in the industry in the past 10 years. Ask them to produce and stop buying and playing takeaway from other platforms, in which we know is the real giddy excitement for the most ardent teet hangers.

First, teet hangers conjures up some pretty gross imagery. Second, the studios and IP they have acquired is coming out, not everything is a banger but to imply the acquired studios are squandered is a pretty big exaggeration.


Has anyone ever heard of the EGDF before today?

Yes, it has been brought up many-a-times before in this very topic.

No need to feign ignorance just because they said something you didn't like.

I'm a Sony fan but if Sony starts doing bribery, threatening countries over a merger etc. I'd fucking throw my Ps5 out the window in disgust and just play on pc.

Eddie Murphy Yes GIF
 
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So throwing 70 billion dollars around = "competition"? Got it. Is spending 70 billion dollars also "innovation" (another word he made reference to)?

What's also funny about this is the fact that he doesn't seem to understand why the regulators are taking the stances that they are taking. He references Microsoft competing with Google when referring to search and how that would benefit consumers and advertisers?

Search is the worst example because of what's been allowed to happen in that space. We have now reached a point where it would be impossible for start ups or even smaller/mid sized companies to compete with google there. So we have to rely on Microsoft of all people to "save" us? Who even asked for that?

How about we have options across all industries that are not just megacop vs megacorp? How about having room for start-ups and real innovation, especially so in the software space where the barrier to entry should be low if not for the megacorp red-tape? Ever think of that?
Turns out that Microsoft's own CEO is more clueless about gaming than Phil Spencer himself. How are you going to be competitive, when you don't understand anything about the space you're literally competing in? Newly formed startups, especially today are basically more inventive and imaginative than megacorps, some even have a drive for chasing innovation relentlessly.

MegaCorps don't want such start-ups to flourish, because they might pose a threat in the future and possibly in the long run as they can potentially possess more creative minds than them. So, in the end, the megacorps end up purchasing the startups out of fear, with the promise of giving the employees more benefits than they could ever dream of. What ends up happening however, is the start-up being purchased ends up being ran into the ground, only to be shut down with the excuse for that being that they simply weren't good enough, and causing dozens, maybe even hundreds of hard working employees to lose their jobs.

Sorry, but even with my hope of seeing up and coming startups in many fields grow and establish themselves to take on bigger corporations, I doubt the biggest corporations are ever going to allow for such a thing because, to be frank, megacorps don't want competition due to the sheer fear of their own monopoly being potentially threatened in the future.
 
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DeepEnigma

Gold Member
First, teet hangers conjures up some pretty gross imagery. Second, the studios and IP they have acquired is coming out, not everything is a banger but to imply the acquired studios are squandered is a pretty big exaggeration.
You do not want me to list the IPs they have gobbled up that have been extremely dormant over the years. Ones that were once popular, that you would be shocked to know they own and locked way to please and entice third party partners at the time to their OG box (the EA Triple Play and High Heat Baseball issue on consoles and PC). They have been playing this nasty game for a long time.

 
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X-Wing

Member
Regardless of the end result of all of this...
Microsoft and Activision constantly threatening and trying to blackmail the UK into accepting the deal is a symptom of how powerful these major corporations have become because of the LACK of regulation.

P.S.: Microsoft hasn't successfully halted business in Russia despite the sanctions and the war, but would somehow stop doing business with the UK because of this? The fact that people support this disgusts me.
 
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Clear

CliffyB's Cock Holster
Yes, it has been brought up many-a-times before in this very topic.

New to me. I had to Google them! I recognize some of the National trade bodies who's representatives seem to make up their board, but honestly as a lobbyist / advocacy group that has supposedly been around since 2006... I was kinda surprised I'd never heard of them before.
 

DeepEnigma

Gold Member
Regardless of the end result of all of this...
Microsoft and Activision are constantly threatening and trying to blackmail the UK into accepting the deal is a symptom of how powerful these major corporations have become because of the LACK of regulation.

P.S.: Microsoft hasn't successfully halted business in Russia despite the sanctions and the war, but would somehow stop doing business with the UK because of this? The fact that people support this disgusts me.
boom smile GIF
 

Three

Member
Isn't the caveat to this is that consumers can now explore other streaming providers while accessing the same game they are familiar with? This is almost like granting people an opportunity to try out your service. People that probably would have never considered it in the first place.

Now I want to try GeForce streaming with the 4090 subscription tier on my favorite COD game to see what that experience is like. I do think the licensing thing is pretty weird, and I feel like MS is losing as much as the subscription services are losing in terms of customer experience. However, I think it does not hinder competition and that was the big worry of the CMA.
The thing is I don't think it's attractive enough to the regular consumer to stand a chance of competing long term. Would you honestly pay $70 for the game then $20 every month to play that single game on a 4090 long term (or even the 10$) or would you just pay $15 for Ultimate and get a library of games on PC, cloud as well as xbox?

The problem is that these services can't subsidise the cloud with mtx revenue because they don't get that revenue like MS does as a content provider. They would fall behind on competing on price and GPU would dominate. they would have the multigame subscription content and cloud infrastructure advantage.
 
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He knows he is going to get eaten alive if he does leave UK.
I've heard many outlandish statements on the web, Satya's is literally the biggest load of horseshit I've ever had the misfortune of letting into my ear canal. Bill Gates would never have made statements as brain dead and outrageous as Satya did here. He should sit his ass down and look at himself in the mirror, because it seems like he either tries to play tough by pretending to be ignorant or, he actually is ignorant and is purposely fading it. Bill Gates, get back inside your company and drag this absolute retard's ass out please.
 

DeepEnigma

Gold Member
They won't have to, but Activision games may not be able to be streamed. If that wasn't' even a consideration Satya would have flat out said so.
Once again,

They won't be able to do business there if they ignore the CMA. In fact, the SEC filing could face repercussions in their home turf as well since they breached the SEC filed contract.

It does not just stop and "streaming Activison games in the UK."

Where are you all getting your talking points? Why are you not educating beyond low information hot takes?
 
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Topher

Identifies as young
They won't have to, but Activision games may not be able to be streamed. If that wasn't' even a consideration Satya would have flat out said so.

Yes, they will have to abide by the ruling (if it stands) or exit the country. Or, of course, pay billions in fines every year after dissolving the agreement made with ABK as to the terms of the acquisition and creating establishing new guidelines for the acquisition.

No, Satya will not say flat out yes or no at this point. Why would he? He is being coy. Nothing more.
 
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MacReady13

Member
Cannot remember if I've written a thing in tis thread, but if this deal goes through this will be a pretty sad day for the gaming industry.

Microsoft doing this cause they losing the console war is pathetic and is not the way to endear people to your brand. I hope like hell Game Pass fails as this is not the way the game industry should be going.

And yes, if Sony did the same (or Nintendo) I'd complain as well.
 

adamsapple

Or is it just one of Phil's balls in my throat?
Regardless of the end result of all of this...
Microsoft and Activision constantly threatening and trying to blackmail the UK into accepting the deal is a symptom of how powerful these major corporations have become because of the LACK of regulation.

P.S.: Microsoft hasn't successfully halted business in Russia despite the sanctions and the war, but would somehow stop doing business with the UK because of this? The fact that people support this disgusts me.

I don't know why this keeps getting brought up, no one at MS has even remotely floated the idea of stopping business in UK. Even the Satya interview clip from today, he just brushes off the question. I keep telling you guys not to keep promoting twitter randos here ..
 
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DeepEnigma

Gold Member
I don't know why this keeps getting brought up, no one at MS has even remotely floated the idea of stopping business in UK. Even the Satya interview clip from today, he just brushes off the question. I keep telling you guys not to keep promoting twitter randos here ..
They don't have to. There are posters in here saying it themselves.

Quote and shame.
 

Pelta88

Member
Regardless of the end result of all of this...
Microsoft and Activision constantly threatening and trying to blackmail the UK into accepting the deal is a symptom of how powerful these major corporations have become because of the LACK of regulation.

P.S.: Microsoft hasn't successfully halted business in Russia despite the sanctions and the war, but would somehow stop doing business with the UK because of this? The fact that people support this disgusts me.

I hear you, but none of this is actually happening.

Microsoft can't threaten/blackmail the UK. Kernel Gaddafi when he was alive, sure. But the UK? Impossible. You're referencing the social media / XBOX influencer narrative, which isn't based on reality.
 

Ogbert

Member
Sony share of consumers(Biggest one) are what? ETs?
No.

They’re consumers, of which I am one. Haven’t owned an MS console since the 360.

But just to be clear, everyone clutching their pearls in this thread is not arguing for more competition. They want less competition, for the benefit of their favourite box.

Sony are in a complete position of dominance in the UK. Your position appears to be that it is unfair to Sony consumers to have their favourite game taken away from them and offered (for significantly less) on a competitor box. So you actually want Sony’s dominance entrenched.

‘Aha!’ you say ‘I don’t mean that sort of competition! It’s not right. MS should develop their own games instead.’

Yes, I’m minded to agree. But if that applies to MS, why doesn’t it apply to the 10 year licensing deal for CoD. Why doesn’t that give Sony enough time to develop their own FPS?

Wouldn’t that sort of struggle actually develop the market and offer us all more choice?
 
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PaintTinJr

Member
He was able to bide time to ride out of the scandals and put COD back on a growth track.
Now that he doesn't need the golden parachute anymore we'll soon see his real face when they'll try to negotiate an extension to this deal.
For the risks involved to continue to go ahead with this he's going to ask 105$ per share instead of 95$ and the breakup fee will go even higher.
If Microsoft doesn't like that he will cash on the 3 billions, he will make all the deals he can't do right now covering his back for years and he will try to sell to other companies with less antitrust complications. We already know that he would like Meta to be the alternative to Microsoft.
I wonder if they can even go back to ATVI shareholders, now - the more I think about it.

At the point when the merger has failed in July, ATVI and Microsoft would be independent again, AFAIK, so the appeal process would be gone - because how do you appeal something without the other party? - and the stipulation they then can't try again for 10years would be in effect surely?

So the question would then be: does the renegotiating the deal and having shareholders agree, have to happen before the July date? If so, how does Microsoft do that without falling foul of the terms that require both to make "best efforts"? Telling ATVI you need to renegotiate would surely making the $3B penalty immediately payable and deal over if ATVI wanted, resulting in a major risk of no obligation for ATVI to consider a renegotiated extension, and again potentially kill the CMA appeal in an instant and rolling over to a 10year block to try again - ruling out any dialogue between Microsoft and ATVI over an acquisition do-over.

Maybe the whole thing isn't so strict and there are pre-defined mechanisms for the renegotiation in the deal terms.
 

Heisenberg007

Gold Journalism
No.

They’re consumers, of which I am one. Haven’t owned a MS console since the 360.

But just to be clear, everyone clutching their pearls in this thread is not arguing for more competition. They want less competition, for the benefit of their favourite box.

Sony are in a complete position of dominance in the UK. Your position appears to be that it is unfair to Sony consumers to have their favourite game taken away from them and offered (for significantly less) on a competitor box. So you actually want Sony’s dominance entrenched.

‘Aha!’ you say ‘I don’t mean that sort of competition! It’s not right. MS should develop their own games instead.’

Yes, I’m tended to agree. But if that applies to MS, why doesn’t it apply to the 10 year licensing deal for CoD. Why doesn’t that give Sony enough time to develop their own FPS?

Wouldn’t that sort of struggle actually develop the market and offer us all more choice?
Why should Sony struggle and take the risk of developing its own FPS? Why can't Microsoft create its own FPS if they want it to so bad?

Activision games are available on both Xbox and PlayStation right now. Both consoles and their users have equal opportunities because of it. Minimizing options in the name of "increasing competition" is extremely disingenuous and anti-competitive Microsoft.
 

X-Wing

Member
I don't know why this keeps getting brought up, no one at MS has even remotely floated the idea of stopping business in UK. Even the Satya interview clip from today, he just brushes off the question. I keep telling you guys not to keep promoting twitter randos here ..

So you are ignoring both Kotick and Lulu's outbursts?
Brad Smith's "There's a clear message here - the European Union is a more attractive place to start a business than the United Kingdom."?
 
Also something else real quick (I'm still catching up on some back pages ITT), it kind of dawned on me the following seeing some other responses on Twitter...

No matter how you cut it, Sony still gets cloud access to all ABK games for the next 10 years.

The EC basically made MS accept temporary divestiture for the cloud side of the market. In a way, they're actually kind of genius.

Even though Sony's cloud streaming is tied to PS+, the fact is they still do provide cloud streaming of gaming content, same as Microsoft, whose xCloud is still bundled with Game Pass, so they both fall into the market definition of being cloud providers. Microsoft's original blog press release for Boosteroid specifically mentions Xbox PC (XGS) games and ABK PC games being a part of the deal. Well, the only PC games Activision specifically has are some of the COD titles, meaning a host of console-exclusive games which were exempt. Microsoft's deal with Nintendo was explicitly for Call of Duty in terms of ABK games...why not ALL ABK games 🤔?

That's because Microsoft never intended to make all ABK games available on Nintendo platforms, just ABK, and we can extrapolate that to also including cloud versions since the 10-year deals MS have signed with BYOG providers requires customers to buy the game from another storefront to then stream on their services. How would a Nintendo customer stream a copy of Overwatch 2 on Nintendo's cloud network if they can't buy it from the e-Shop, and knowing full well Nintendo won't let them buy it from another storefront to then play on the Switch (which depending on the storefront, would not even be the Switch version)? They wouldn't have that capability under the original terms.

So now look at the EC's statements for clearing approval of the deal; it's now a free license for all cloud providers of all ABK PC AND console games. What's that mean for, say, Sony? Well, it means any ABK game for console that gets a PlayStation version can be streamed through PS+ without Sony paying Microsoft a license for the streaming rights (nor the gamer paying MS an amount for the streaming rights; they would still need to pay to buy the game and if accessing it through PS+ in lieu of purchasing, Sony would have to pay MS a fee to include the game in PS+ because Sony would be the one purchasing the game in this case instead of the end customer). However, it ALSO means even in the case MS decides to foreclose porting ABK games to Sony consoles with native versions, Sony can just as easily partner with any of these other cloud providers (such as Boosteroid) and integrate their service into a PS+ tier at no extra cost for subscribers, and allow them to stream the PC version of those games on PlayStation.

Which basically means PS customers would still have some form of access to all ABK games, as under Microsoft, there would be the directive for all ABK games to be Day 1 on PC. No more console-exclusive ABK games. Sony partners with a cloud provider streaming PC versions of the games via a BYOG model, means in effect Sony PlayStation owners still get all ABK games (albeit cloud only unless MS makes native versions for PlayStation) for the next 10 years if the deal is approved and completed. All of this, without needing to ever once consider enabling some form of Game Pass on PlayStation.

Additionally, Sony could counter MS's 100% cut on MTX sales by simply increasing the revenue cut they take from ABK game sales on PlayStation, for example from the normal 30% cut to a higher 40% cut. There's no realistic scenario where MS would stop making native versions of all ABK games, and the big guns like COD will still get native releases. So those particular points stressed by Microsoft, are truthful. But it could also bite them if Sony took an avenue of increasing their cut on B2P sales of those games to offset MS's 100% gross on MTX purchases of cloud instances of ABK games on the platform.

It's just a bit funny realizing these implications now, because it really seems like the EC neutered Microsoft, and Microsoft accepted regardless just to get clearance in one of the big three regulatory markets. Basically, it's a soft, temporary divestiture on the cloud side of things, and it also circumvents some potential full foreclosures on the console side (i.e PlayStation) since MS's own policy mandates Day 1 on PC for all 1P games, and ABK would now fall under 1P, subjecting them to the same policy, and Sony having rather easy workarounds to secure at least cloud access of those games to PlayStation owners even if Microsoft began foreclosure of native releases of ABK games on Sony consoles during the 10-year time span.

I'm not saying any of this to somehow imply support or even opposition towards the deal FWIW, just to illustrate how the EC's approval isn't the big W some people were cheerleading for yesterday. A lot of them turned their anger towards the CMA's response, but they should probably actually redirect it towards the EC if they want to be blindly mad at a regulatory body. The EC basically made Microsoft its bitch in return for Microsoft saving face in the market getting one of the big three to approve their deal. And there is no way that is not at least kind of hilarious 😂
 

adamsapple

Or is it just one of Phil's balls in my throat?
So you are ignoring both Kotick and Lulu's outbursts?
Brad Smith's "There's a clear message here - the European Union is a more attractive place to start a business than the United Kingdom."?

Kotik and Lulu are, as of yet, not MS employees and Activision are pursuing their own separate appeal with the CAT so I won't attribute what they say to MS.

Brad Smith's quote was benign and when people much higher in the food chain then him blow it over in interviews, his statement is pretty toothless.
 

Three

Member
Sony are in a complete position of dominance in the UK. Your position appears to be that it is unfair to Sony consumers to have their favourite game taken away from them and offered (for significantly less) on a competitor box. So you actually want Sony’s dominance entrenched.
What dominance? I'm pretty sure that they are close even on just consoles alone.

 
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Turns out that Microsoft's own CEO is more clueless about gaming than Phil Spencer himself. How are you going to be competitive, when you don't understand anything about the space you're literally competing in? Newly formed startups, especially today are basically more inventive and imaginative than megacorps, some even have a drive for chasing innovation relentlessly.

MegaCorps don't want such start-ups to flourish, because they might pose a threat in the future and possibly in the long run as they can potentially possess more creative minds than them. So, in the end, the megacorps end up purchasing the startups out of fear, with the promise of giving the employees more benefits than they could ever dream of. What ends up happening however, is the start-up being purchased ends up being ran into the ground, only to be shut down with the excuse for that being that they simply weren't good enough, and causing dozens, maybe even hundreds of hard working employees to lose their jobs.

Sorry, but even with my hope of seeing up and coming startups in many fields grow and establish themselves to take on bigger corporations, I doubt the biggest corporations are ever going to allow for such a thing because, to be frank, megacorps don't want competition due to the sheer fear of their own monopoly being potentially threatened in the future.
On a fundamental level, MS isn't a media company. They have never created anything unique nor do they know how. They are fundamentally not a creative company, from day 1 of the company's founding, they were either copying or licensing someone else's creation. This is true of the original MS-DOS all the way to today's MS products.

Sony started out as a consumer electronics company but were famous for creating many innovative and iconic products. The first portable music player can be attributed to Sony, as the original Walkman. This invention revolutionized how people consume music, and the today commonplace idea of listening to your headphones instead of blasting music for everyone to hear can be directly traced back to the Walkman. They were instrumental in developing the original CD as well as all the other important physical media format. They also acquired movie and TV studios, and managed them reasonably well over the decades while gaining competence in mass media creation, and of course eventually launched the first Playstation and then spent decades learning how to create the mass media known as video games.

On a fundamental level, Sony has gained competence at creative disciplines and media production, something that MS has never done because quite frankly MS never needed to. MS is primarily a company which maintains several critical monopoly products which are essential for the world's computers functioning. There's no need to invent, create, or innovate when it comes to things like Windows, Office, and Azure. Just keep doing the same thing they have been doing for decades and keep the money spigots well maintained. This is anathema to something like video games where you must constantly be inventing, creating, and innovating to bring new experiences to gamers who are media consumers.
 
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Dick Jones

Banned
Kotik and Lulu are, as of yet, not MS employees and Activision are pursuing their own separate appeal with the CAT so I won't attribute what they say to MS.

Brad Smith's quote was benign and when people much higher in the food chain then him blow it over in interviews, his statement is pretty toothless.
The day after the CMA decision Brad was on BBC radio making threats to the UK that the listeners who didn't know or care about the acquisition, sent messages into the show jeering the geebag. He did damage as he helped smash the nice guy MS image they spent years cultivating and returned to the nasty 90s MS of old.
 

Ogbert

Member
Why should Sony struggle and take the risk of developing its own FPS? Why can't Microsoft create its own FPS if they want it to so bad?

Activision games are available on both Xbox and PlayStation right now. Both consoles and their users have equal opportunities because of it. Minimizing options in the name of "increasing competition" is extremely disingenuous and anti-competitive Microsoft.
Because it’s easier to pay 70 billion.

It’s what every single tech giant does. The only thing that is different here is the size of the deal.
 

Topher

Identifies as young
Kotik and Lulu are, as of yet, not MS employees and Activision are pursuing their own separate appeal with the CAT so I won't attribute what they say to MS.

Brad Smith's quote was benign and when people much higher in the food chain then him blow it over in interviews, his statement is pretty toothless.

Benign, toothless and just moronic really. Inserting UK's security into the equation. Yeah, everyone rolled their eyes at that, but it was incredibly stupid. Microsoft has been overly dramatic throughout this whole ordeal. Brad Smith just needs some clown shoes and a red nose....

clowns GIF by The 90th Macy’s Thanksgiving Day Parade
 

DeepEnigma

Gold Member
Why should Sony struggle and take the risk of developing its own FPS? Why can't Microsoft create its own FPS if they want it to so bad?

Activision games are available on both Xbox and PlayStation right now. Both consoles and their users have equal opportunities because of it. Minimizing options in the name of "increasing competition" is extremely disingenuous and anti-competitive Microsoft.
boom smile GIF
 

DeepEnigma

Gold Member
CMA's decision was not based on current market share at all.
It was based on this,

Oh and this,
yjjVx7M.jpg


All this “cloud gaming isnt important”looks funny now.

Blame MS themselves and their gloating and 10+ years of cloud infrastructure push.
 
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Topher

Identifies as young

adamsapple

Or is it just one of Phil's balls in my throat?
Why should Sony struggle and take the risk of developing its own FPS? Why can't Microsoft create its own FPS if they want it to so bad?

Activision games are available on both Xbox and PlayStation right now. Both consoles and their users have equal opportunities because of it. Minimizing options in the name of "increasing competition" is extremely disingenuous and anti-competitive Microsoft.

He says knowing Sony recently acquired Bungie and the latest rumor was about their next sci-fi FPS (?) being a PS exclusive.

leonardo dicaprio bravo GIF
 

PaintTinJr

Member

CMA ‘Overstated’ Microsoft’s Cloud Gaming Share in Activision Blizzard Decision, EU Says​


https://gamerant.com/cma-overstated-microsoft-cloud-gaming-share/

CMA counted every GamePass subscriber as a cloud user? What a clown show if true.
Rather than post something without a headline that matches the substance of the article, why not pull up and quote the numbers/definition of that part of the CMA document. It is publicly available.

The quote in the article
The CMA’s analysis did not seem to take into account that many gamers who subscribe to Xbox Game Pass Ultimate do so for the free games and sales, and a lot of people have no interest in and don’t use the cloud gaming service.

matches what was already discussed in this thread, with the provisional documents by the CMA and was consistent with how other services were treated with bundled cloud for high-end games, and completely different from the misleading statement suggesting they included all gamepass users. Otherwise the comparison by the CMA would have been with PS+,(Essential) which would certainly not make Microsoft the Market leader in those numbers, because guess which one has more subscribers from PS4 vs XB1 sales?
 
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Elios83

Member
I wonder if they can even go back to ATVI shareholders, now - the more I think about it.

At the point when the merger has failed in July, ATVI and Microsoft would be independent again, AFAIK, so the appeal process would be gone - because how do you appeal something without the other party? - and the stipulation they then can't try again for 10years would be in effect surely?

So the question would then be: does the renegotiating the deal and having shareholders agree, have to happen before the July date? If so, how does Microsoft do that without falling foul of the terms that require both to make "best efforts"? Telling ATVI you need to renegotiate would surely making the $3B penalty immediately payable and deal over if ATVI wanted, resulting in a major risk of no obligation for ATVI to consider a renegotiated extension, and again potentially kill the CMA appeal in an instant and rolling over to a 10year block to try again - ruling out any dialogue between Microsoft and ATVI over an acquisition do-over.

Maybe the whole thing isn't so strict and there are pre-defined mechanisms for the renegotiation in the deal terms.

The contract is over in July and the conditions of validity were not met, they didn't get the regulatory approvals required by the contract (FTC, CMA) within the expected timeframe.
Activision should be able to collect the 3 billions as long as they don't panic and say they want to back out before the close date which would be stupid since there are just two months left.

I think the extension needs to be decided, voted and approved by shareholders before the end of the current contract because they can't continue with their legal battles if there is no agreement in place between the parts to continue to do so.
So if they want to continue they will need to agree on new terms factoring the new reality around the deal, its risks and chances of success and shareholders will have to vote.

I don't know if there are technicalities around extending the contract that could be used by both parts to try not to pay the 3 billions in Microsoft's case or losing them in Activision's case.
Things like Kotick can't refuse Microsoft's proposal to extend but he can set the price so high Microsoft will be forced to back out first.
Those things might make a possible exit strategy spicy.
 
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