If Sony doesn't do anything for 10 years and just acts like everything is fine and then in 2033 suddenly panics they are already dead.
I suspect Sony won't do nothing, though. They have literally a 10 year runway to figure their shit out. Despite the bleatings of fucking idiots, there isn't any replacement for CoD they or anyone else can pull out of their asses. Even Battlefield and Halo are both dead. There isn't any CoD "competitor" coming soon or ever. So Sony has to think of what they can seize control of to counter a scenario where MS tries to take CoD Xbox exclusive in 2033. Trying to resurrect Killzone, MAG, Resistance, or SOCOM is not the answer and only retards think it is.
As I've said before, the only way to counter losing CoD is gain control of an important publisher or franchise which can be withheld from Xbox if MS goes nuclear in 2033 and forecloses on CoD. There are different ways to go about this. They can try to get EA and seize control of Madden and The Franchise Formerly Known As FIFA. They can try to get T2 and Rockstar and seize control of GTA. If they can't afford to do this on their own, they need to figure out who will acquire them and then do this to protect their new acquisition. The only solution Sony has is Mutually Assured Destruction. They will not survive after 2033 by doing the same shit and pretending they won't lose in CoD in 2033, because there is a 167% chance that they will.
The alternative is to simply plan the sunset of Playstation by 2033. Sony is an enormous media conglomerate. Only 30% of Sony's revenue is from PS, although that represents the lion's share of their profits. If they deleted the whole PS division tomorrow, they would take a huge hit but they wouldn't suddenly go bankrupt. Sony Pictures Entertainment, Sony Music Entertainment, Aniplex, etc. will still exist and still be profitable in the absence of PS. So the other option is to simply prepare for the shutdown of Sony Interactive Entertainment in 2033.