Unfortunately we will have to listen to years of ridiculous Microsoft and Activision pr as they try to appeal the decision. Total waste of time.
I doubt they can afford that.
How can these companies continue to be hands tied for years? They're literally losing years of strategic planning.
Activision doesn't even know what is going to happen to COD's marketing partnership after the deal with Sony expires and they can't make other deals in the process.
That's not even considering that a CMA decision can't be appealed easily. It's not even a real appeal.
They can go to CAT but if they can't prove significant procedural mistakes or irrationality or foul play involved their request won't even be considered.
And in the remote case CAT agrees the whole thing just goes back to CMA, it can take an other year of investigations to get the same ruling.
In the meantime the breakup fees will reach what? A Bethseda acquisition size?
In summer they'll also have an other ordeal with the FTC.
They should just move on and execute on a different strategy.