The UFC made its official announcement at a press conference on 12/28, just before UFC 168, of its new digital subscription service, UFC Fight Pass, which is open for business now as part of a two month free trial period.
The service will open only through the Internet at
www.ufc.tv/page/fightpass and be available in the U.S., Canada, Australia and New Zealand. Starting on 3/1, it will be priced at $9.99 per month.
There wasnt much in the way of surprises. The channel will be focused on live coverage of a number of events throughout the year that wont be airing on U.S. television. These will be international shows aimed primarily at the local markets, using fighters from that area and airing in prime time.
While there seems to be the feeling from many that the company is running too many events, which has forced people to skip shows, and once they do so, it makes it easier to continue to do so. But UFC is battling a number of different masters. One is that there is more demand overseas for live events than the number of shows they have. Second is they want to expose and develop local stars, and to do so, that means consistently having local shows in the different markets.
The feeling is that European growth has been slow because the UFC events air live in the middle of the night, and while hardcore fanatics may watch, youre not getting the general public to sample shows at that hour.
For shows that are televised in the U.S., the former Facebook prelims are being renamed Fight Pass prelims.
There will also be international Ultimate Fighter episodes, plus old fights from Pride, WEC, Strikeforce, Affliction, WFA and more promotions.
At the press conference, Marshall Zelaznik, the UFCs Chief Content Officer, who is in charge of the project, noted that they are hopeful to clear Android, Xbox, Roku, Apple and other devices by March, as well as expand the service into Europe, hopefully at the time it becomes a pay service.
For the debut event, on 1/4 from Singapore, which starts at 6 a.m. Eastern time, there will be the availability to watch the show live, or join it in progress and viewing it from the start. Or you could pick which fights you want to see. After the event is over, it will be available on archives.
The ten fight card features mostly unknown fighters, with many making their UFC debut. The lineup has Russell Doane vs. Leandro Issa, Dustin Kimura vs. Jon Delos Reyes, Tae Hyun Bang vs. Mairbek Taisumov, David Galera vs. Royston Wee, Quinn Mulhern vs. Katsunori Kikuno, Will Chope vs. Max Holloway, Kyung Ho Kang vs. Shunichi Shimizu, Kiichi Kunimoto vs. Luiz Dutra, Tatsuya Kawajiri vs. Sean Soriano and Tarec Saffiedine vs. Hyun Gyu Lim.
What is interesting is that even though Canada will have access to the show via the Internet, Sportsnet 360 will be airing the top four matches on television starting at 9 a.m., so there is duplication. It was noted that UFCs television contract in Canada and in other countries would allow them to do that, while the U.S. deal would not.
In Australia, all UFC events air on the Australian version of Fuel TV, a cable channel that focuses on UFC and also airs surfing, TNA wrestling and Motocross. They announced that the Singapore show would air live (with the time difference, it starts at 2 a.m. there).
There will also be two events in March exclusive in the U.S. to Fight Pass. One will be the 3/8 show in London headlined by Alexander Gustafsson vs. Jimi Manuwa. The second has not been announced, but the originally planned 3/1 show in Macau has yet to be talked about publicly. At the press conference, they talked about the 3/8 show being the second one on the service.
The major PPV shows will also be put on Fight Pass after a certain period of time. Right now, theyve got a number of shows, including UFC 166 (Cain Velasquez vs. Junior Dos Santos III) and 167 (GSP vs. Johny Hendricks) already up. Future PPV shows will be put up after they first debut as a television product on FS 1.
On New Years Eve, Satoshi Ishii joined Kurt Angle and Henri Deglane as gold medalist who became world champion in pro wrestling.
But in the case of Ishii, he has never even done what would be considered a pro wrestling match.
In something that could only happen in Japan, Antonio Inokis Inoki Genome Federation booked its world champion, Kazuyuki Fujita, to defend against Ishii in a shoot under MMA rules. Ishii, 27, the 2008 superheavyweight gold medalist in judo, now 11-2 as a fighter, won a dull three round decision on the 12/31 show at Tokyo Sumo Hall before 6,400 fans. This was the closest thing to a continuation of the New Years Eve fighting tradition that has been around in the country since 2000.
Fujita (15-10 in MMA), 43, had not fought in MMA since being knocked out by Alistair Overeem on December 31, 2009, and had been a fixture as a pro wrestler on the IGF stage. This would be the first time the IGF title was put up in a non-worked match. Youd probably have to go back to Mildred Burke vs. June Byers in Atlanta in 1954 to when a pro wrestling world title had been up for grabs in what both participants knew ahead of time would be a shoot, as opposed to a double-cross.
The show itself was the usual for the promotion, in mixing real fighters with pro wrestlers, and having real fighters do pro wrestling and even pro wrestlers do real fighting all on the same show. Its a strange concept that most pro wrestling fans dont like, but they continue to draw better than most of the pro wrestling companies in the country.
With Ishii as champion, the title defenses may end up being shoots going forward.
The show featured four worked matches and six shoot matches. And one match was something of a mixture of both.
The semifinal was a unique mix as kickboxing legends Ray Sefo & Jerome LeBanner formed a tag team to face Naoya Ogawa, the 1992 silver medalist in judo who was a major pro wrestling star, and Shinichi Suzukawa, a former sumo turned pro wrestler. The finish saw Ogawa brawling outside the ring with Peter Aerts, the kickboxer who had just announced his Japanese retirement at the Glory show a week earlier. While Ogawa was occupied, Suzukawa was double-teamed and pinned.
The strangest match was Minowa-man, who has done pro wrestling, always billed himself as a pro wrestler when fighting in Pride and Pancrase, facing Atsushi Sawada, one of the IGFs best Japanese wrestlers. The much smaller Minowa-man knocked out Sawada, who had never fought in MMA previously, with a series of punches, notably a right hook, and a knee to the head and foot stomp (both legal in IGF shoot match rules).
After the match, the two did an obvious pro wrestling angle, with mic work and a pull-apart brawl after both head-butted each other and were pulled apart. Then, after being taken out of the ring, Sawada ran back in to attack Minowa-man while he was doing an in-ring promo.
The show also featured Shinya Aoki, the well known Japanese MMA fighter, who used a triangle to submit Toshikatsu Harada in just 49 seconds. Brett Rogers, who was once a star in Strikeforce, and faced Fedor Emelianenko once on CBS, was choked out by former UFC fighter Phil DeFries in 3:43.
Undercard pro wrestling matches included appearances by Kendo Ka Shin and Bob Sapp.
Fedor Emelianenko lost on 12/30 in Japan to Bob Sapp.
And hell didnt freeze over.
It was actually part of a celebrity 17-man arm wrestling tournament that also included UFC fighters Alistair Overeem, Norifumi "Kid" Yamamoto and Mark Hunt, as well as other MMA stars well known in Japan like Kazushi Sakuraba and Kevin Randleman, as well as famous kickboxers Jerome LeBanner and Francisco Filho and pro wrestler Yoshihiro Takayama.
The tournament was mostly celebrities from the heyday of kickboxing and MMA in Japan, along with both current and retired athletes from other sports, including huge sumos.
Sapp won the tournament, beating Baruto, a 6-foot-6, 415-pound Estonian Russian, real name Kaido Hoovelson, who was a famous sumo in Japan until retiring earlier this year. Sapp beat a sumo named Aoiyama and Terry Holland, a strongest man in the world competitor from England, before beating Emelianenko in the semifinals.
Now 40, Sapp is still easily most famous foreign MMA fighter in Japan. Hes turned into a joke as a fighter in recent years as a fighter, and doesnt even headline as a pro wrestler these days, even though he was once probably the most famous American celebrity in the country.
Sapp was a cultural phenomenon a decade ago and was a huge ratings draw for years when he would fight on television, setting a number of ratings records for both MMA and kickboxing, including an audience of 56 million viewers (out of a total of 127 million people in the country) that saw his kickboxing match against Akebono, which took place ten years ago this week, on December 31, 2003.
Sapp, who still wrestles for the IGF, has gone 1-13 in kickboxing over the last eight years and 1-14 as an MMA fighter in the last four-and-a-half years after successful starts in both sports. He was most recently knocked out by retired boxer and MMA fighter Yosuke Nishijima in 2:36 of a kickboxing match on 11/17 in Kumamoto, Japan.
In his first round match, Emelianenko put the arm down of Filho, a K-1 star during the heyday.
Emelianenko next beat Hakuho, a Mongolian sumo Grand champion who is one of the biggest stars of that sport, which would make him a major celebrity in Japan. That is the equivalent of being a Hall of Famer in that sport as there have been less than 100 Grand Champions in history. He followed beating Nigerian comedian Bobby Ologun, who did a number of high-profile MMA fights on Japan's biggest shows. He then lost to Sapp in the semifinal.
The tournament was a live network special that aired in prime time on the Fuji Network in Japan. A similar tournament last year, also won by Sapp, who beat Overeem in the finals, was a big ratings hit.
Overeem was eliminated in the first round by an Egyptian sumo named Oosunarashi. Hunt, who lost to Sapp in the quarterfinals last year, was eliminated in the first round by LeBanner. LeBanner, one of the most popular kickboxers in Japan from the heyday of the sport in the late 90s and early 00s, then beat handball superstar Daisuke Miyazaki, before losing to Baruto in the semifinals.
Yamamoto, who is still under UFC contract but hasn't fought in almost two years due to injuries, lost in the first round to Koki Kameda, a former WBC flyweight boxing champion. Kameda is Japan's most popular boxer. The last we heard, Yamamoto was still going to try and come back to UFC as a flyweight after going 0-3 as a bantamweight. He was Japans most popular native fighter from 2004 to 2008.
Sakuraba, currently a star with New Japan Pro Wrestling, but a national hero as a fighter a dozen years ago, was put down in the first round by the much bigger Kazuhiro Kiyohara, a 46-year-old retired baseball superstar who is a legend in Japan as his 525 career home runs are fifth best of all-time.
The other former MMA fighter in the tournament was Yoshihiro Takayama, best known as a pro wrestler in Japan, but his Pride match with Don Frye is among the most famous MMA fights ever held in Japan. Takayama was eliminated by Ologun. Ologun was a sub for no-show Asashoryu, one of the most famous sumos of modern times.
Randleman was eliminated in the first round by Baruto.
Last year the Fuji network did both a celebrity athlete arm wrestling tournament and a tug-of-war tournament. Sapp won the arm wrestling but then lost to a champion arm wrestler. Hunt won the tug-of-war after an epic struggle with Sapp, and then Hunt beat a tug-of-war champion to boot. Nobody got hurt in the arm wrestling, and I dont think anyone was seriously injured in the tug-of-war, but if I was UFC, Id have never let my fighters do the tug-of-war because I was afraid some of those massive roided up guys were going to tear themselves up when some of the tug-of-wars lasted a while.
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