Television ratings have increased 33 percent and average paid attendance is up 67 percent this past year, since Scott Coker took over for Bjorn Rebney. Keep in mind that they werent selling very many tickets to shows to begin with, and most of the shows they did were sold shows to casinos and now they are moving to more major market arenas. The plan seems to be to use San Jose, St. Louis and the Mohegan Sun Casino as the regular markets for big shows and Scott Coker expects to set the company attendance record for 9/19. Hes predicting 13,000 paid for that show, which is probably double the companys all-time record. If they even come close to that figure, Ill be very impressed. They are also eyeing the U.K. for a major show next year. Ch. 5 in the U.K., which has aired UFC in the past, is apparently in for airing a Bellator show in that market.
Randy Couture, Kazushi Sakuraba, Fedor Emelianenko, Royce Gracie, Frank Shamrock and Cung Le will be coming to San Jose for promotional work the week of the show for the Fan Fest at a location that hasnt been confirmed yet.
Coker said that hes had no discussions at all with Emelianenko about fighting.
Coker also said that his long-term goal with Bellator is to make it like Pride, but better, with the backing of Viacom. Coker for years worked for K-1 and attended their biggest shows and thats his vision of the ultimate show with all the special effects and big entrances. Its a good idea because if youre the No. 2 group, presenting a show different from No. 1 is the way to go. Going forward, the idea is to brand Bellators biggest show of the year as Dynamite, taken from the name K-1 used for its for its New Years Eve shows from 2003 to 2010. The San Jose show will be the first Dynamite card.