industrian
will gently cradle you as time slowly ticks away.
Even that has a little bit of logic behind it since people see the various companies as direct competitors. With MMA as iy stands at the moment though, the UFC is in a class of it's own and if that changes, it won't happen nearly as quick as it can for consoles.
Unless you are a shareholder then you shouldn't be emotionally compromised by how any company performs financially.