He wants UFC to make up the difference in the money he is losing from not being able to have sponsors. It's pretty reasonable really.
except they didn't cave to Brock and Conor (think of the fucking bank he should be making with sponsors on his outfit).
GSP doesn't have anywhere near their value and unless there is proof that he can get half of Canada to buy his shows I don't see why he should even want to fight in the UFC.
He clearly values his Under Armour and other money over any UFC paycheck so he really should try to fight elsewhere if he actually wants to fight.