I don't know if this sort of simplification helps people, I worry that in the attempt to make nutrition simplistic, it's given people bad ideas. Fundamentally, the largest issue facing consumers in the US is consuming too many calories, which is not a simple problem to resolve and has a lot of confounding factors.
When you tell people that processed foods are bad, and they'll be healthy eating non processed foods, you'll start to see food makers creating "non/minimally processed" dishes, meeting technical criteria, but have 1500 calories per serving.
The same shit happened with low fat, and low added sugar (see juices), and happens with the naturalistic fallacies you see in food.
Nutrition is complicated, and I don't more if trying to simplify it to buzz words is doing anyone any favours.