Roman is a good athlete. Good look, good body, and he just needs to be more comfortable in the microphone. Drink the crowds tears as they see him winning over and over, or WWE pushing Reigns down the crowds throats... etc.
This is why 9 times out of 10 I'd have Ambrose be the flag bearer of the WWE. He's alright in the ring but most importantly even with all the non sense the writers give him he can pull it off a good ratio of times. He has more confidence in his voice. You can say he's ripping off the Joker full sale from TDK... I don't care. Point is, compared to everyone else in the main roster right now besides Owens and Bray Wyatt, he has a great presence about him and I want to hear him speak all the time. I can't say the same for Reigns because he has no idea (yet) how to make the caca he is given be a rose flower.