NGL the alarm clock itself is kinda....goofy AF.
But the technology they're using for it is very interesting. I can see it having applications in remote/controller-free gyroscopic & positional detection for gaming. And it's probably a lock that Switch 2 may feature a device component using the technology or likely also be compatible with Alarmo for certain games.
For example, potentially very useful for AR tracking or home-based ARG-like games. Just would need to repurpose the tech into purpose-specific tracking devices (think something similar to subwoofers) you place around a room's corners.
Like, I don't need something like this to wake me up, but I'd have a lot of fun using this in a proper game somehow. A bit surprising it's a timed US/Canada exclusive; wondering if this is a NOA product greenlit by NOJ? Doesn't change any of the other speculation, but still.