If Nintendo were still innovative and savvy, the Alarmo would have been a core block clock, that you could then click external plastic housing to. Meaning you could make it look like a Mario head, or a koopa shell, or a Pokemon, whatever Nintendo character you want, depending on the two-piece housing you click onto it. Nintendo could still sell the core clock for $99.99 and have it come with a default housing. But then sell loads of external housings as separate items at $25 a pop. Easy money Nintendo left on the table.