LinkOSAKA (Nikkei)--Domestic orders for the Nintendo DS, a portable video game system to be released by Nintendo Co. (7974.TO) on Dec. 2, have reached 2 million, double the firm's initial plan, The Nihon Keizai Shimbun reported in its Friday morning edition.
The major manufacturer of home-use game machines and software began accepting orders for the DS at volume electronics retailers and convenience stores on Nov. 3.
To deal with the larger-than-expected demand, Nintendo plans to boost output quickly by outsourcing production to three sites in China, up from the current two. Although shipments by the end of the year will likely total slightly more than 1 million, the firm expects to fill the remaining orders at the start of next year.
Nintendo has revised up its worldwide sales projection for the DS for fiscal 2004 to 4 million units from 3.5 million.
With the DS, whose new features include two screens and touch input, the company aims to "expand the market by attracting customers who are not so familiar with" portable game machines, according to President Satoru Iwata.
Orders for the DS are substantially higher than those for Nintendo's current portable, the Game Boy Advance SP, which drew about 1.5 million orders in one month after its release.
For new game consoles, growth in sales immediately after their release is seen as the key barometer of future performance, including software sales. With the Sony Corp. (6758.TO) group's release of a portable gaming device in December expected to add to the competition, Nintendo plans to secure its competitive edge by further expanding orders.
Previously in this post:
I assume this is retail orders and not consumer pre-orders?
LinkNintendo DS Orders Hit 2mn In Japan, Double Projection
OSAKA (Nikkei)--Domestic orders for the Nintendo DS, a portable video game system to be released by Nintendo Co. (7974) on Dec. 2, have reached 2 million, double the firm's initial plan, The Nihon Keizai Shimbun learned Thursday.
Subscribers only (if any are here... c&p please ) have access to the full article:
http://www.nni.nikkei.co.jp/AC/TNKS/Nni20041111D11JFF04.htm