To Far Away Times
Member
On Today's Show - Quotes you can't read out loud in public.
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Nintendo's Iwata: "Our approach to targeting children has been inadequate"
- Thread starter Nirolak
- Start date
MrCunningham
Member
Rockstar already tested the waters with this when they made GTA: Chinatown Wars for the Nintendo DS and it didn't meet sales expectations, so they had to port the game over to the PSP and iOS just to reach a larger audience.
While I am totally OK with Nintendo making and targeting game to children, I do think Nintendo needs to diversify their library a bit more in making games for general audiences and even a few mature themed games. Back when they still had Rare on the N64, they had just that, a library of games that were more diverse for different audiences. On the Wii they had system that was targeted more towards the family in general, which was a pretty good angle to go at. They could use another Metroid Prime, or Goldeneye in their library... not so much FPS's, but a few good slightly more mature themed titles to counter balance all their colorful platformers.
They don't need unlimited time or money. One generation where they establish and maintain the image of a Nintendo that has finally learned from, and addressed its past shortcomings would be enough to get the ball rolling.
Maybe he means the next product won't have a waning on the box saying "children under 7 should not use this product."
Didn't Chinatown sell worse on the PSP?
H_Prestige
Banned
I don't see how they can possibly aim younger than they already are. Since the Wii/DS, they've been neutering their games for younger audiences.
I don't think Nintendo should have an age group in mind when making their software. Just make cool games. I think this is how they used to develop their software in the first place. But somewhere along the line they forgot how to do that and the games looked more and more focus tested.
I don't think Nintendo should have an age group in mind when making their software. Just make cool games. I think this is how they used to develop their software in the first place. But somewhere along the line they forgot how to do that and the games looked more and more focus tested.
America has been and likely continues to be Nintendo's most important market.
They would have to find a way to make a product that the kid wants and would ask their parent for even if they have a tablet.
goldenpp72
Member
Nintendo needs to make a perfect version of a Nintendo Skylanders and Minecraft, just to see how it would work 
EmCeeGramr
Member
I was talking about the NES and SNES, which defined Nintendo and made their IP huge enough that people cared about Zelda, Metroid, and Mario decades later for the Wii's launch (when the Wii became big thanks to the child and family friendly Wii Sports).
I agree with all this, and while I do think the Wii U offer some excellent games, there is simply not enough quantity there for it to be worthwhile for most gamers. The lack of thirdparty is the core problem there of course, and sadly, I dont really think there is an easy way back there. So they end up with either expanding their software development alot and making tons of games in genres they dont really use to do, or quit hardware. The second thing is probably the wisest, even though it would also be the worst for gamers imo.
A fully buildable Pokemon world.Nintendo needs to make a perfect version of a Nintendo Skylanders and Minecraft, just to see how it would work
We can write essays all damn day, but this right here is the fucking core of the problem. This right here. You could not put it more perfectly than this if you tried.
And this is exactly why it will be Iwata that leads Nintendo to ruin.
Father_Brain
Banned
Can you elaborate a bit on what this would entail and why exactly it would entice PS4/XB1 owners over?
TreasureHunterG
Banned
When you implied when Nintendo worked with the companies you mentioned targeting an older audience did little to help it and when they targeted younger audiences they were more successful.
Judging from your post, you claim when Nintendo tried to reach an older audience was a failure. But remember, those partnerships were made during the N64 and GCN days, two consoles with the issues I mentioned. They both were doomed from the start thanks for Nintendo's wrong decisions into media storage selection and unappealing design for them.
Nintendo made the right choice to go after this audience during this time, but their awful decision to go carts with N64 and mini-DVD with a purple box design with GCN created obstacles for such strategy to work.
Nintendo needs to make a perfect version of a Nintendo Skylanders and Minecraft, just to see how it would work
I think it'd be easier just to collaborate and make a Minecraft: Wii U Edition with Nintendo themed extras.
Dictator93
Member
Everyone ready for the next NeoNatal Mario game?
I heard he poops his pants when you poke the touch screen!
I heard he poops his pants when you poke the touch screen!
Of All Trades
Member
Cheaper versions of mine craft, skylanders, etc with Mario branding. Maybe something experimental. Really, I'm not sure what they can do that's in their wheelhouse when f2p and other cheap mobile games are consuming the child user base. I know when I was a kid if Mom said I could either have Blaster Master or a couple Amiga 50-game collections with 10 versions of Othello and checkers and some mediocre shooters I'd be leaning hard toward variety over quality.
NFC Nintendogs might be a good start.
Little plastic toys of every breed sold for $5 a piece to be scanned into the game.
Baleoce
Member
This actually pleases me to hear this in some ways, and worries me in others. I'm glad their resolve on appealing to children is as strong as ever. It's a conundrum that needs to be cracked. However, marketing to children is not their sole problem I don't think.
As regards to the OP question. Yes, I do think they could be doing more. I know this because whenever my nephews (6 and 7) come around to my house, they try the Wii U, and the 3DS, and I deliberately put them on the best stuff, which incidentally ends up being stuff that's appropriate for them. So Pokemon on the 3DS, and NintendoLand (man, my nephew is perfectly happy just playing Mario Chase with me all afternoon), Super Mario 3D World etc on the Wii U. I never see them as content and immersed in a game as when they come over to my place. It works every time. (That, and Minecraft on the PS3. It's like catnip to them.. xD)
This made me realize that perhaps the problem isn't finding more ways to appeal to them directly, but rather, how to get those players onto the system in the first place? They love playing it when they're around, but when they leave, they seem to forget all about it until they come back. In todays market, a lot of parents buy the console they want, primarily. It's a hefty purchase, and it's only natural that they want something in it for themselves, even if it's meant to be for their kids. Then they let their kids play with it as well, both parties are happy. Aggressive marketing influences the kid to want that same product for the same reasons the parent wants it. There's a lot more *good* all encompassing I.Ps out now for the other consoles. Sony has stuff like Ratchet, Jak. Lego <franchise> is a multiplatform I.P, and skylanders. So there's the option and depth on other consoles now. That depth in variety used to be Nintendos key strength, and I feel it's what they're now missing, and it's why I'm partly worried hearing this translation.
If I was to give a rough answer, you *have* to have games that appeal to everyone on that system to start with. If that means beefing it up so that it can compete technically, and gaining more 3rd party support as a result, then so be it. Nothing is stopping a company from continuing to make games in their own unique style just because the system can run UE4 flawlessly. Nintendo is always going to do its own thing, it doesn't mean they have to restrict other companies from doing *their* own thing on your system. Look back at their past systems. They've always had the most success when the library and variety of games have been at its most diverse. It's just unfortunate now that in order for those 3rd parties to get involved with a system, they have to be able to make the very same game that they make on the other systems (as opposed to something original, or dare I even say it, exclusive). It's been this way for a long time now and it's nothing new.
So I guess then the answer for me is not just to target children. That would be a mistake, and it would be continuing down the same mistake they've aligned themselves to for a while now. They need to target everyone.gif
(Apologies in advance, I'm not really that good at making coherent long winded thoughts, so there's a good chance I didn't get my opinion across very well).
As regards to the OP question. Yes, I do think they could be doing more. I know this because whenever my nephews (6 and 7) come around to my house, they try the Wii U, and the 3DS, and I deliberately put them on the best stuff, which incidentally ends up being stuff that's appropriate for them. So Pokemon on the 3DS, and NintendoLand (man, my nephew is perfectly happy just playing Mario Chase with me all afternoon), Super Mario 3D World etc on the Wii U. I never see them as content and immersed in a game as when they come over to my place. It works every time. (That, and Minecraft on the PS3. It's like catnip to them.. xD)
This made me realize that perhaps the problem isn't finding more ways to appeal to them directly, but rather, how to get those players onto the system in the first place? They love playing it when they're around, but when they leave, they seem to forget all about it until they come back. In todays market, a lot of parents buy the console they want, primarily. It's a hefty purchase, and it's only natural that they want something in it for themselves, even if it's meant to be for their kids. Then they let their kids play with it as well, both parties are happy. Aggressive marketing influences the kid to want that same product for the same reasons the parent wants it. There's a lot more *good* all encompassing I.Ps out now for the other consoles. Sony has stuff like Ratchet, Jak. Lego <franchise> is a multiplatform I.P, and skylanders. So there's the option and depth on other consoles now. That depth in variety used to be Nintendos key strength, and I feel it's what they're now missing, and it's why I'm partly worried hearing this translation.
If I was to give a rough answer, you *have* to have games that appeal to everyone on that system to start with. If that means beefing it up so that it can compete technically, and gaining more 3rd party support as a result, then so be it. Nothing is stopping a company from continuing to make games in their own unique style just because the system can run UE4 flawlessly. Nintendo is always going to do its own thing, it doesn't mean they have to restrict other companies from doing *their* own thing on your system. Look back at their past systems. They've always had the most success when the library and variety of games have been at its most diverse. It's just unfortunate now that in order for those 3rd parties to get involved with a system, they have to be able to make the very same game that they make on the other systems (as opposed to something original, or dare I even say it, exclusive). It's been this way for a long time now and it's nothing new.
So I guess then the answer for me is not just to target children. That would be a mistake, and it would be continuing down the same mistake they've aligned themselves to for a while now. They need to target everyone.gif
(Apologies in advance, I'm not really that good at making coherent long winded thoughts, so there's a good chance I didn't get my opinion across very well).
Aimed at parents, you mean, which is true. Look at the stupid ads with the kids showing charts and stuff to their parents. It's all aimed at getting the parents to buy the Wii U.
If they make the kids want the games, the parents will follow.
In the old days, Nintendo had cartoons and children's cereal, and commercials were all aimed directly at the gamers(children).
Of course, does realizing this now even matter?
EmCeeGramr
Member
Right, Nintendo made wrong decisions with the N64 and the GCN because they don't understand older audiences. They're not very well suited for that kind of direction, unless they completely change their management and philosophy. "Well they completely fucked up in competing in that market nearly every time they attempted it, they should try again but get it right this time," isn't an answer.
In the case that they're not going to change their management and direction, then trying to fix the base that has made them popular every time (children and families) would be a good idea, because right now the long term prospects in that department are being eaten away by phones and the only people who will buy Nintendo hardware and software going forward are a dwindling group of adult fans.
SolarPowered
Member
Their hardware and software sure doesn't say it. Neither does it's development staff numbers. If you told the average gamer that all Nintendo game developers were Japanese they'd probably believe it if they didn't know about Metroid Prime or Retro. That is a big perception problem that ought to be addressed.
Which is probably why I hope they try the first before taking drastic steps. Too bad such an expansion in Europe and America would probably take just as long as it did to expand (and build a building for) in Japan. Time is not on their side. :/
How big is this dedicated market though? The Wii U is at less than 6 million 15 months after launch. No way there is much point in keeping making games like Mario 3D World for such a small market.
Lol, and Halo which is my favorite shooters!
tehrik-e-insaaf
Member
Iwata is absolutely right about this.
In late 2011 when the 3DS struggled out of the gate - Nintendo went into panic mode and started green lighting games that would target a mid to higher-skilled audience because they were afraid their casual audience was gone. Rather than trying to do things differently from the tablet market, they ended up stepping into a red ocean where Microsoft was paying off developers aggressively to try and kill their closest competitors.
The failure of the Wii U gives Nintendo tremendous opportunity. I'm hoping that rather than focus on pointless things advocated by a minority - like better graphics or competitive online multiplayer or region-specific shoot bang games with Hollywood voices, they make the kinds of games that will engage young children and captivate their imaginations - and they are damn good at that and should not fear competing in that market at all.
One idea I've been playing with is a "creation tablet" - a 7-inch HD tablet (w/ controls) filled with a variety of Nintendo F2P content and the ability to buy premium content (via eShop) and VC - but with well-designed targeted apps that help young children create their own games and share it with their parents. Think of it as a built-in version of Mario Paint - but one that includes basic programming, animation, etc. and the ability to collaborate with other "creation tablet" owners on simple game projects.
Parents are crazy to help their children get a head start in STEM, and computer science is a big deal now - so if Nintendo rides that trend - I see amazing things happening for them - three kids in a family could get together and make a great game to play with their parents - and then publish it for free on eShop Creations or something to share it with their family members. It's the kind of device that everyone would want to own - and if Nintendo plays its cards right - they can have sufficient amounts of apps in it to make it very attractive to parents buying an iPad Mini Retina for their kids.
I know this doesn't bode well for the future of places like Monolith Soft or the relationship with Platinum Games - but it's time Nintendo stop trying to be everything to everyone and kill it in the market they know best - young children and their parents. Monolith Soft can make games for the tablet - and they will still probably keep selling the 250-500k units at a much lower cost, and won't weigh down Nintendo's finances.
If they keep them around, Platinum can start making games for young children that actually sell rather than trying to get a fickle AAA audience that buys games purely on brand recognition and requires tremendous development effort with little payoff IMHO.
With the Wii U they should just phase it out over the next two years before launching "Nintendo Home" - a device that has between 500gigaflops - or less - whatever the lowest base tech is for tablets at the time.
Instead of releasing a novel controller - they just give it a regular controller and make it compatible with the "creation tablet" as another controller - the Home device can have an eShop that gives you access to the back catalogue of GC, Wii, Wii U titles, etc - and they can release new content on it at both F2P and Premium prices. You can play premium content designed for the system, your eShop Creations games, or use it for other media. The cost should be under $100 so that families will buy it on an impulse. It should not come with anything but the box, HDMI, and power supply. Nintendo can keep making games for this device - but shy away from $20-30 million dollar budgets that make AAA very unattractive.
This is a Nintendo I'd be super excited about.
In late 2011 when the 3DS struggled out of the gate - Nintendo went into panic mode and started green lighting games that would target a mid to higher-skilled audience because they were afraid their casual audience was gone. Rather than trying to do things differently from the tablet market, they ended up stepping into a red ocean where Microsoft was paying off developers aggressively to try and kill their closest competitors.
The failure of the Wii U gives Nintendo tremendous opportunity. I'm hoping that rather than focus on pointless things advocated by a minority - like better graphics or competitive online multiplayer or region-specific shoot bang games with Hollywood voices, they make the kinds of games that will engage young children and captivate their imaginations - and they are damn good at that and should not fear competing in that market at all.
One idea I've been playing with is a "creation tablet" - a 7-inch HD tablet (w/ controls) filled with a variety of Nintendo F2P content and the ability to buy premium content (via eShop) and VC - but with well-designed targeted apps that help young children create their own games and share it with their parents. Think of it as a built-in version of Mario Paint - but one that includes basic programming, animation, etc. and the ability to collaborate with other "creation tablet" owners on simple game projects.
Parents are crazy to help their children get a head start in STEM, and computer science is a big deal now - so if Nintendo rides that trend - I see amazing things happening for them - three kids in a family could get together and make a great game to play with their parents - and then publish it for free on eShop Creations or something to share it with their family members. It's the kind of device that everyone would want to own - and if Nintendo plays its cards right - they can have sufficient amounts of apps in it to make it very attractive to parents buying an iPad Mini Retina for their kids.
I know this doesn't bode well for the future of places like Monolith Soft or the relationship with Platinum Games - but it's time Nintendo stop trying to be everything to everyone and kill it in the market they know best - young children and their parents. Monolith Soft can make games for the tablet - and they will still probably keep selling the 250-500k units at a much lower cost, and won't weigh down Nintendo's finances.
If they keep them around, Platinum can start making games for young children that actually sell rather than trying to get a fickle AAA audience that buys games purely on brand recognition and requires tremendous development effort with little payoff IMHO.
With the Wii U they should just phase it out over the next two years before launching "Nintendo Home" - a device that has between 500gigaflops - or less - whatever the lowest base tech is for tablets at the time.
Instead of releasing a novel controller - they just give it a regular controller and make it compatible with the "creation tablet" as another controller - the Home device can have an eShop that gives you access to the back catalogue of GC, Wii, Wii U titles, etc - and they can release new content on it at both F2P and Premium prices. You can play premium content designed for the system, your eShop Creations games, or use it for other media. The cost should be under $100 so that families will buy it on an impulse. It should not come with anything but the box, HDMI, and power supply. Nintendo can keep making games for this device - but shy away from $20-30 million dollar budgets that make AAA very unattractive.
This is a Nintendo I'd be super excited about.
googleplex
Member
I'd buy it.
Perhaps they should take a gander at the other home consoles in order to see where the market they are trying to compete in is. That includes kids, by the way. But if their plan going forward is to release apps and demos on mobile devices and tablets in order to sway people to their own hardware, then they will just be in for another rude awakening.
The Wii crowd that moved on to phones and tablets are not coming back to another Wii. That ship has long sailed. They can either wake up and try to compete where the market actually is, or continue to fall flat on their face in a vain attempt to try and win back a crowd that is long gone.
The Wii crowd that moved on to phones and tablets are not coming back to another Wii. That ship has long sailed. They can either wake up and try to compete where the market actually is, or continue to fall flat on their face in a vain attempt to try and win back a crowd that is long gone.
Askherserenity
Member
This is just going to sink the ship even faster. /sigh
Open your fucking eyes already. It's frustrating.
Open your fucking eyes already. It's frustrating.
If the question is whether the existence of apps on Apple and Android devices prevent a successful hardware dedicated to those apps, I think it is possible in the near future, but the market is limited, and the far future is uncertain. On the Kindle, for example, you can also read the same books on your iPad or Android tablet Kindle apps, but it's not a bomba product; there are other appealing factors that still allow it to exist alongside general purpose tablets. But the lingering question is will future generations care for the difference? The question could also be asked for physical controls for portable games.
TreasureHunterG
Banned
Even SFA. It was among 2002 best selling GCN's titles and managed to sell a million, making one of the best selling GCN titles.
http://en.wikipedia.org/wiki/List_of_best-selling_Nintendo_GameCube_video_games
Sales weren't the main reason for it's departure. You may read this article, it contains detailed information for why both companies ended their relationship:
http://www.dromble.com/2014/01/07/dolphin-tale-story-of-gamecube/
Nintendo should look to Pokemon and expand their franchises vigorously outside the realm of gaming. I can tell kids love Angry Birds and Pokemon not because I see them playing the games, but because of the merchandise they lug around. So many of Nintendo's franchises have wonderful worlds and characters that can be easily expanded to trading cards, cartoons, clothing, art books, among other things. Kids want to indulge in their favorite shows and mascots, so why not capitalize on that desire and offer them products that will only feed their love for Nintendo franchises? Make it easier for friends to share their love of Mario by promoting Apps that air free episodes of a cartoon series. Take advantage of the devices in their hands so that your characters occupy a kid's mind.
True, but their japanese games dont sell (and will sell even less when the handheld market continue to evaporate). Why release stuff like Mario 3D World if its outsold by fucking Knack?
I was talking about handhelds and they would obviously have to adjust in order to make money.
I don't think we're going to see a Nintendo tablet anytime soon.
I am just jumping in to this thread and have not read much more than the back and forth about the translation in the first 100 or so posts, but...
I know this largely relates to the US, but is it just me who feels it is obvious that targeting kids or not, the economy [in the US] has not done Nintendo any favors? Kids might love playing games on mobile devices and the ability to play them at home, on the go, etc...But I am sure parents, especially in an economy like this, would rather spend a similar amount (or possibly even less) to buy their kids a phone/iPod touch/tablet and let them buy games that are free or cost them a few bucks, as opposed to dropping $30, $40, or $60 on a single game that said child will likely become bored with in due time...let alone the cost of the console.
Unfortunately for Nintendo, there are many more viable options now that cost a substantial amount less than they used to.
I think that they are onto something with a realization that their younger audience might have faltered in the past few years, but I don't think that "targeting" kids more is going to fix the situation. I think it is just largely a result of the way the industry has changed. And yet again, I think it points to the fact that by jumping on the mobile bandwagon, Nintendo might be able to reel back in some of those younger gamers, while making plenty of money from older ones as well.
I know this largely relates to the US, but is it just me who feels it is obvious that targeting kids or not, the economy [in the US] has not done Nintendo any favors? Kids might love playing games on mobile devices and the ability to play them at home, on the go, etc...But I am sure parents, especially in an economy like this, would rather spend a similar amount (or possibly even less) to buy their kids a phone/iPod touch/tablet and let them buy games that are free or cost them a few bucks, as opposed to dropping $30, $40, or $60 on a single game that said child will likely become bored with in due time...let alone the cost of the console.
Unfortunately for Nintendo, there are many more viable options now that cost a substantial amount less than they used to.
I think that they are onto something with a realization that their younger audience might have faltered in the past few years, but I don't think that "targeting" kids more is going to fix the situation. I think it is just largely a result of the way the industry has changed. And yet again, I think it points to the fact that by jumping on the mobile bandwagon, Nintendo might be able to reel back in some of those younger gamers, while making plenty of money from older ones as well.
MrCunningham
Member
Yeah it most likely did, which is why the iOS port exists. Rockstar likes money, they like to release their games on platforms that can make them money. On the handheld side of gaming. Rockstar has been putting all their focus on iOS and Android, with ports of Max Payne, GTA III. GTA VC and GTA San Andreas.The dedicated handheld market hasn't been cutting it for them over the last few years.
cyberheater
PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 PS4 Xbone PS4 PS4
What if it had real buttons and dual sticks. And you could connect it to your tv.
....Wait a minute....
googleplex
Member
Tons of people would buy a Nintendo tablet if it was in the "budget tablet" price range. Are you kidding? Parents are buying truck loads of cheep android tablets for their kids. Nintendo should ride that wave.
clay_ghost
Member
Kids have extreme end in tastes of games too, from angry birds/skylanders to call of duty/GTA. Watch Nintendo announce a GTA clone and other m rated games.
:|
:|
TheCongressman1
Member
The Wii U is a controller you can't use without the console. So, not really the same thing.
boyshine
Member
Nintendo should be more active in getting the iOS bestsellers to eShop as quickly as possible. The fact that Minecraft came to Xbox, then PlayStation, and still not any Nintendo platform is a sign of what's wrong. It's not enough to simply say "come to us if you want", they need to approach developers asking "how can we get your game on our platform?".. I sincerely hope that's the business change they're talking about. Abandoning Wii U for another system that may fail as well unless they fix the core issues with software support and brand image, is 32X/Saturn/Dreamcast all over again.
What worries me is that I'm not seeing any sign of assurance towards committing to a Wii U "comeback". There's a lot of potential in the system, it was a mistake to launch it when people were starting to talk about PS4 and XO, it was totally lost in the shadows from the beginning. When the hype cools, and it becomes clear exactly how much better the library on Wii U is for kids compared to PS4/XO, then interest should rise. And why the hell they keep doing those "Wii Party" games when they know that Mario Party is the one people want is beyond me. Release Mario Party 10, Kirby, Yarn Yoshi. And together with what's already out + coming soon (DKC,MK8,Smash), the library is unbeatable for that 6-12 audience..
And.. coming from a retail perspective.. release educational games on eShop for the 2-5 age groups as well. Simple stuff, animal sounds, pictures, shapes, using touch and GamePad only. No other console offer that. And it's a constant request from parents who want to buy consoles for kids as young as 2 years old.
What worries me is that I'm not seeing any sign of assurance towards committing to a Wii U "comeback". There's a lot of potential in the system, it was a mistake to launch it when people were starting to talk about PS4 and XO, it was totally lost in the shadows from the beginning. When the hype cools, and it becomes clear exactly how much better the library on Wii U is for kids compared to PS4/XO, then interest should rise. And why the hell they keep doing those "Wii Party" games when they know that Mario Party is the one people want is beyond me. Release Mario Party 10, Kirby, Yarn Yoshi. And together with what's already out + coming soon (DKC,MK8,Smash), the library is unbeatable for that 6-12 audience..
And.. coming from a retail perspective.. release educational games on eShop for the 2-5 age groups as well. Simple stuff, animal sounds, pictures, shapes, using touch and GamePad only. No other console offer that. And it's a constant request from parents who want to buy consoles for kids as young as 2 years old.
Devilgunman
Member
Nintendo tablet&phone incoming. This is what he meant, right? Guys. Right? .....
And why would someone get a Nintendo variant when they can get an Android one with better features,specs, stores and functionality?
The one IP you have that still maintains a strong connection with children you simply refuse to develop on home consoles out of some misplaced mantra that it should only be played on portable devices. Make a mainline Pokemon game for WiiU if you want children kicking and screaming for the system.
Aside from having a console that's more attractive from a technical standpoint, core-friendly marketing and better third party relationships, it's all about making games that audience wants to play, but with a Nintendo touch.
For example, look at Titanfall and its increased focus on movement, platforming and vertical levels. It's a fresh take on the FPS genre that's getting a lot of positive buzz everywhere, and it's exactly the type of shooter I could see Nintendo making given their pedigree.
Makes sense though. To get the enthusiast, adult, sophisticated gamer would require them to:
1) High end hardware
2) Third party support
3) Exciting ecosystems and general infrstructure
To get kids:
1) Make it cheap
2) Make it cute
3) Advertise to them and parents
Which one do you think Nintendo would prefer to do in order to generate the most profit?
Now if they go all in on a tablet they might see some success. But it sure would be sad to see that instead of seeing them come out with guns blazing on the home console front with a revamped strategy and some bold new IPs.