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[SolicitorPirate]

Its not just the official toys. The TFA boom has been a great push for third party toy makers too. The custom lightsaber companies have been drowning in backlogs of orders since the movie hit.

 

[riotous]

It wouldnt surprise me if theyve already made back what they paid georgie plus more

Not a chance; the grosses don't even add up to the amount they paid, and they don't net 100% of the gross.

Not to mention the movie and the marketing aren't free.

The investment will pay off and then some but it will take a little while.

 

[Replicant]

Now give me Hot Toys Poe Dameron already!

 

[Maintenance]

I'll get one BB-8 as soon as I can.

 

[ElBoxyBrown]

All I bought was a Kylo Ren Infinity figure. Do they count that and other video game sales?

 

[AnotherDayAnotherDollar]

According to NPD data in the USA, 30% revenue royalty for major licensors like Disney is a very realistic figure.

So Disney would be making $210 million off licensing Star Wars toys in the USA alone.

Geez, I really butchered that sentence. Fixed it now.

Thanks for that, I thought 30% royalty fee sounds right, so Disney is banking, for sure.

 

[sixteen-bit]

congrats on the sales

 

[riotous]

congrats on the sales

We did it!

 

[BronsonLee]

We did it!

No, no, Apple doesn't own Star Wars, we can't do that here

 

[Maintenance]

We did it!

No, no, Apple doesn't own Star Wars, we can't do that here

Spoiler

huelen10/10

 

[spookyfish]

Man. Imagine if Hasbro actually gave a shit.

 

[SegaShack]

Too bad this news still can't save Disney stock. (I'm out quite a bit from this recent dip).

 

[Anth0ny]

I'm not into toys, but that remote control BB-8 is pretty cool. I kind of want one, but its expensive.

I have it.

It's pretty fucking cool

 

[kopitarrulez_11]

I contributed hard lol had to have spent at least $2,000 so far since force friday just got a force awakens bed set yeah I'm a kid at heart hahahahaha

 

[Knastluder]

Other companies manufacture, distribute, and sell the toys and assume all the risk if they don't sell.

Disney licenses the Star Wars IP and then takes a cut of the revenue because of the strength of the brand they've built. Because Disney is the largest licensor, and licensed toys represent 31% of total toy revenue in the USA according to The NPD Group, they can easily demand huge royalty fees like 30% without breaking a sweat.

Ah good to know, thanks.

 

[gimmmick]

Remember when people said that kids didn't care about Star Wars anymore?

Never heard that before. My nephews absolutely love the franchise (they are the ages of 6 10).

 

[IndoAssassin]

Nobody really knows, as I don't think numbers for all that shit's been released yet, but you gotta figure:

Publishing (novels, comics, young readers)
Apparel
Blu-Ray/Digital
Soundtrack
Video Games
Toys
Theatrical release

Plus whatever they were paid for licensing rights to slap that logo on all manner of shit.

You forgot about the Rebels Cartoon

 

[Darth Karja]

I contributed hard lol had to have spent at least $2,000 so far since force friday just got a force awakens bed set yeah I'm a kid at heart hahahahaha

I wish I could find a king size bed set. I would give them whatever money they wanted.

 

[kopitarrulez_11]

I wish I could find a king size bed set. I would give them whatever money they wanted.

Luckly I have a single bed

 

[ElyrionX]

They're definitely moving. I saw the Star Wars restocked twice before Christmas and one was filled with Phasma since so many wanted her. Went back since then and the area is pretty bare, not much selection unless you wanted a remote control vehicle toy.

If Disney was smart, they would have stopped producing Phasma figures once the movie opened.

 

[kopitarrulez_11]

Walmart put the battle buddies on clearance you damn straight I bought those for my man cave

 

[Az987]

Pretty sure I read an article that Disney negotiated 20% for Star Wars licensing for toys, which is like, unheard of.


Edit: here's a link and quote
http://seekingalpha.com/news/2951666-disney-ratchets-up-royalty-rate-on-star-wars-products

Disney (NYSEIS) turned the screws on licensing partners by working a deal for a ~20% royalty which is about double the normal rate.

So I don't think it's 30%.