Wait I think I may be wrong actually.
http://www.evga.com/Products/Produc...=GeForce+900+Series+Family&chipset=GTX+980+Ti
I think the SC has a reference cooler, and there is also an SC with ACX+ cooler and an SC+ with an ACX+ cooler. So I think the SC+ probably refers to the latter one, since there is no SC+ with a reference cooler.
I think you're right.
But £40 more for SC+ACX+ over the reference one? It's more like £90.
Actually he could be checking a more pricey website (overclockers have reference for £530 but it was £510 just a little while ago, probably a sale). There's a £510 980ti there though.
-damnit, dp.