I know, but it is not helping the PS3 selling in the world. What I mean is that Sony with this conference must not make fans happy and nothing more. They have to demonstrate that they are not in decline and that they still can react. And they can do that with some big annoncements that have big conseguences on PS3's sales. Re-read: SALES, because that's the problem of the PS3 (overall in Japan).
Big exclusive games are important. Then, they have to show that Blu-Ray is a vector for the machine (because now, the general impression is that High definition is not ready); Sony has to show this impression is wrong !
Then, Sony has to show something new, but not copying Nintendo.
They have to show the OnLine too, but not as Microsoft has made.
Shortly, Sony has to show that they are really following their path and overlal that they have faith in that path: the have to convince the developers that PS3 CAN really become the leader.
I expect a lot of force in Phil's words and not only stupid thing to make fans happy.