Roku announced that it would integrate the Roku experience into Roku branded televisions, initially with two global TV partners, Hisense and TCL, both based in China.
As you might expect, the new smart TVs are all about media streaming, providing access to Roku’s 1,500+ streaming channels and library of 200,000+ movies and TV shows via the company’s official store. Continuing with the content-first theme of the device, the company is bundling in two months free Hulu Plus membership, plus a package of free trials reportedly worth in excess of US $100.
There are a number of ways to control that media, the first being a simple, 20-button remote similar to those used with company’s streaming boxes. More interestingly, the TVs can also be controlled using smartphones and tablets by means of the Roku Mobile app, available for iOS and Android. The TVs come with simplified remote controls that have fewer buttons than standard remotes. Among the buttons you won't find is one for "input," since there's no requirement to keep pressing such a button to choose different sources for your TV (e.g., the Blu-ray player, DVR, cable box or Roku itself, etc.). Those sources are all found as icons on the home screen.
Users will also have access to Roku Search, which searches across top streaming channels by actor, title or director, making it easier to find specific content. One last nice feature is the ability to send music, photos and video up to the TV sets via a smartphone or tablet, similar to Apple TV’s AirPlay feature, or elements of Google’s Chromecast hardware.
While Roku TV might not be quite as ambitious as Google’s recently announced Android TV platform, its features are more than competitive with past and current smart TVs, which routinely feature clunky and unintuitive software.
There are 32, 40, 48 and 55-inch Roku TV models available from TCL, all of which output at 1080p with a 120 Hz refresh rate. The Hisense models are split between 120 Hz and 60 Hz variants, with the 50- and 55-inch models boasting the higher refresh rate than the 40- and 48-inch variants.
Three of the eight planned TVs are available right now. The 40-inch TCL model retails for a very reasonable $329, while the 48- and 50-inch models will set you back $499 and $649 respectively. The entire Hisense range is set to launch in September.
Hisense hasn't announced pricing for its TVs, which will be available in 40-, 48-, 50- and 55-inch screen sizes beginning in late September. It is leaving the price up to the retailer.
TCL will be charging just $229 for a 32-inch TV, $329 for 40-inch, $499 for 48-inches and $649 for 55-inches.