Armbinder had an incisive analysis on why this matters.
http://theweek.com/article/index/233447/the-president-for-the-upper-half
Marc Armbinder said:Forget the 47 percent. Independents may not be as economically liberal as the folks allegedly portrayed by Romney, but they are absolutely scared to death of telling their neighbor that they voted for someone with such intolerant views. That is, the skin and packaging of a candidate does indeed matter to independents. Indies have very trigger-sensitive ears to hints of condescension. These are the types of people who decry divisive partisanship.
The only way that Romneys strategists will try to salvage this video internally is to tell themselves that independents aren't going to vote for Romney anyway, and that this video might really rally some extreme elements of the conservative base. Or maybe, independents will say to themselves: "Damn it, you know what? He's right."
Good luck with that one.
http://theweek.com/article/index/233447/the-president-for-the-upper-half