The media can't normalize Trump because every Jewish writer, black writer, Latino writer, Muslim writer, and female writer in the media is going to get bombed with abuse by the Alt-Right for the next six months. Every media outlet that tries to do this is going to face a mass revolt of all of their writers other than non-disabled white men.
No, in the spirit of "impartiality," a few Hillary supporters who spout similar vitriol will be zeroed in on by the media and used to demonstrate both sides are really the same.