TV Judging can be good promo if you use it smartly, which Xtina did not. Maroon 5 used The Voice AGGRESSIVELY to promote their current singles at peak times, and then continued promotion elsewhere. Britney and Shit.I.Am premiered a video snippet for Shit and Shout on X Floptor, immediately hit Youtube with the full video the same night, and also began running THE MOST ANNOYING COMMERCIAL FOR HEADPHONES EVER featuring celebrities dancing to the song. That's how you do it.
Xtina, however, has not used The Voice smartly at all. First off, she should have had new material to perform in the previous seasons. Even if it was just a BS single with no confirmed album, it would have at least kept her name out there. Then, when she finally DID have a new single to promote, SHE DOESN'T PERFORM IT. Then, when she FINALLY performs, it's a NON-SINGLE from the album. Performs again, ANOTHER non-single. Mind you, all of this happens AFTER THE ALBUM IS ALREADY OUT.
We don't even have to get into how vocally unprepared she was to perform.
Just an all-around mess. Her ENTIRE TEAM needs to be sacked.
I mean, the fact that we have a confirmed performance in January is something. By THIS point in the Bionic era promotion was DONE.
