criesofthepast
Member
It is probably a lot cheaper than a commercial as well and seen by a lot more eyes.Imagine you're a twitter user, you play games, but you didn't know the PS4 was something that existed. Bam, now you do. Even without clicking on it, you get a ton of basic awareness. And that's possible in part because they kept the naming scheme.
Anyone know how much a sponsored TT actually cost? I can't see it being more than $100,000 max.
Edit: Seems in 2011 it was a cool $120,000 a day for a sponsored TT. Probably a lot more today. Damn.
http://techland.time.com/2011/06/10/the-price-of-a-twitter-promo-spot-120000/