Looking for someone specific to hold responsible for the improbable rise of Donald Trump?
Although there are many options, you could do worse than to take a hard look at Jeff Zucker, president of CNN Worldwide.
It was Zucker, after all, who as the new head of NBC Entertainment gave Trump his start in reality TV with The Apprentice and then milked the real estate developers uncanny knack for success for all it was worth in ratings and profits.
The show was built as a virtually nonstop advertisement for the Trump empire and lifestyle, according to the book Trump Revealed, by Washington Post journalists Marc Fisher and Michael Kranish.
And it succeeded wildly boosting the networks ratings, as well as Zuckers meteoric career. In turn, under Zucker, the show gave rise to Celebrity Apprentice, another Trump extravaganza. And, in turn, Zucker became the head of NBC overall.
The executive rode the Trump steed hard. When the reality-TV star was preparing to marry Melania Knauss in 2005, Zucker wanted to broadcast the wedding live. (Trump, uncharacteristically, declined.)
But make no mistake: There would be no Trump-the-politician without Trump-the-TV-star. One begot the other.
Ten years later, it was Zucker, now the head of CNN, who gave Trump astonishing amounts of free exposure in the Republican presidential primary on the cable network, continually blasting out his speeches and rallies often unfiltered and without critical fact-checking.
Its a not-unfair knock on CNN to say that they went all in on Trump and helped him enormously, Ken Lerer, co-founder of the Huffington Post and BuzzFeed, said in a recent onstage interview at City University of New Yorks journalism school. I think it was a strategy, a programming strategy.
Of course, CNN was hardly alone. Fox News, too, has been a megaphone for Trump for many months. And nearly every news outlet has played a part from newspaper front pages to NPR to the network nightly news.
Ratings. Clicks. Audience. Say what you will about Trump as a human being or a potential leader of the free world, he has an ineffable ability to get attention. He has called himself a ratings machine, and in the world of TV, ratings equal profit.
It may not be good for America, but its damn good for CBS, Leslie Moonves, chairman of CBS, said of the Trump phenomenon in March, according to the Hollywood Reporter.
The moneys rolling in, and this is fun. Its a terrible thing to say. But bring it on, Donald. Keep going.