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[KurtSloane]

Should have just kept it all under the SCE banner. That name's got history.

No PlayStation has history, only forum nerds care about the parent name.

 

[DemonNite]

RIP

:'(

 

[wapplew]

Playstation no more computer.

 

[XanaviF30]

Keep the tilted square logo please.

I second this.

 

[cafemomo]

Headquartered in USA? The gaijinification of Sony has finally been completed. From Stringer to this

 

[ReaperXL7]

Any news on Boyes yet? My hope is that its like Shu where his role is basically unchanged as Adam is awesome but I have not seen anything just yet. Also I'd miss his GB appearances...

 

[mreddie]

 

[SolidSnakex]

Any news on Boyes yet? My hope is that its like Shu where his role is basically unchanged as Adam is awesome but I have not seen anything just yet. Also I'd miss his GB appearances...

Adam retweeted messages about it. There's really no reason to suspect that anything has changed as far as their positions go. Like I said earlier, this is more for Sony as a company. It's not something that'll really impact gamers.

 

[spats]

SIE is going to bug the hell out of me. 'Sie' means 'you' in the Finnish dialect I speak.

 

[warheat]

 

[AmyS]

Welp...

 

[zsynqx]

Adam retweeted messages about it. There's really no reason to suspect that anything has changed as far as their positions go. Like I said earlier, this is more for Sony as a company. It's not something that'll really impact gamers.

Not having "Sony Computer Entertainment Presents" anymore will hurt

 

[coolasj19]

.

 

[Nightengale]

Adam retweeted messages about it. There's really no reason to suspect that anything has changed as far as their positions go. Like I said earlier, this is more for Sony as a company. It's not something that'll really impact gamers.

At worst, it simply means their boss may have a new boss.

 

[Ghost Slayer]

At worst, it simply means their boss may have a new boss.

Agent Phil returns

 

[gofreak]

The wisest part of all this is that 'Global partner development & relations' is a primary segment headed by House himself. If that means continuing to put developer relations to the fore and scouting for the best talent/teams.

Headquartering in the US is also interesting.

 

[Bishop89]

Welp...

please keep the logo

 

[Rinさとり]

Interesting. Now PSN 2.0 please

 

[QaaQer]

Well if 80-90% of your customers are from outside country then it isn't too much nonsense IMHO.

It is also waaaaay easier to get international talent to move to California than jpn.

 

[Flunkie]

Yoshida is now head of first party Vita dev.


.....

 

[wapplew]

The wisest part of all this is that 'Global partner development & relations' is a primary segment headed by House himself. If that means continuing to put developer relations to the fore and scouting for the best talent/teams.

Headquartering in the US is also interesting.

So Adam report to House and Shu report to Layden.

 

[Nightengale]

The wisest part of all this is that 'Global partner development & relations' is a primary segment headed by House himself. If that means continuing to put developer relations to the fore and scouting for the best talent/teams.

Headquartering in the US is also interesting.

And hopefully that since Andy looks at PlayStation from a global perspective, he can prioritise that from a global perspective as well.

 

[Nightengale]

So Adam report to House and Shu report to Layden.

Adam reports to Phil who reports to House now.

 

[AmaterasuOni]

Hahaha!

 

[BlazinAm]

I think the news is more of a refection that Japan is not heading Sony's gaming in any meaningful way. The structural changes are more of a understanding of where development and their potential audience is.

 

[Rinさとり]

Yoshida is now head of first party Vita dev.


.....

His title have not changed

 

[wapplew]

His title have not changed

Oh, it changed.

President of SIE Worldwide Studios

 

[Alo0oy]

Head of SCEE is now head of marketing. Competent marketing for first party games in NA incoming?

 

[brickarts295]

I get a strong feeling they are going to stop showing their Sony Computer Entertainment intros

just like they stopped putting their logos.

 

[Ghost Slayer]

Oh, it changed.

President of SIE Worldwide Studios

This is so BAAAAAD.
SIE Worldwide Studios
SIE Worldwide
SIE

 

[DieH@rd]

Is SIE still a part of Sony, or are they now a truly separate company that is owned by Sony [SIE will get their own financial reports]?

 

[On Demand]

Having separate divisions is what made PS a global brand. I hope that doesn't change.

Not a fan of the new name. Sony Computer Entertainment has so much history. Are we even going to see it on their published games anymore? Or any type of intro?

Is the diamond logo going to change?

 

[Newtype-001]

I get a strong feeling they are going to stop showing their Sony Computer Entertainment intros

just like they stopped putting their logos.

The logos are on the back now.

 

[gofreak]

Is SIE still a part of Sony

Yes.

Furthermore, as the Game and Network Service segment within Sony Group, SIE will work on expanding sales and operating income ...

 

[davepoobond]

Japan is stealing from Korea!

 

[Rinさとり]

Oh, it changed.

President of SIE Worldwide Studios

Same title though just different company name

 

[brickarts295]

The logos are on the back now.

Oh, well then never mind.

 

[Withnail]

I think this is kind of recognition that Japan is a declining force in video games. Kind of sad in a way.

PS4 was designed by westerners for the western market and it's printing money for Sony. This move is Sony corporate doubling down on that strategy for the future.

 

[CrispyBoar]

Head of SCEE is now head of marketing. Competent marketing for first party games in NA incoming?

Let's hope. SCEA could definitely learn good advertising.

 

[Sephiroth_VII]

More evidence Of Sony long term moving to service models across the board.

Still, feels like they are finally trying to get their ducks in a row.

Also, this may be a sign that the firmware and PSN development is moving from japan, so thats good.

Their FW team somehow gets more competent by moving to the US? Suuuuure...

Really tires of quasi racist stuff like this.

 

[WordsintheWater]

Their FW team somehow gets more competent by moving to the US? Suuuuure...

Really tires of quasi racist stuff like this.

He's not trying to be quasi racist at all I think he is just commenting on the logistics of things. Easier collaboration between all things at Sony. People wanted them to move that team over here for a long time, it's been discussed many times in firmware threads.

 

[Raylan]

This makes so much sense and I saw it coming.

The PlayStation Headquarter in San Mateo is huge!

Putting all things together into the PlayStation HQ in San Mateo makes sense and is a fantastic move.
Good job, guys!

 

[AmyS]

SCE and SNE unifying to combat NX !!

lol.

 

[ThoughtsOfSpeaking]

Their FW team somehow gets more competent by moving to the US? Suuuuure...

Really tires of quasi racist stuff like this.

No. The firmware team becomes more competent by being invested in more and working as a more unified part of a whole rather than a semi-automonous entity.

Furthermore with the firmware team potentially being western based there is a chance roadmaps and future updates will be communicated more frequently and effectively.

Its got nothing to do with racism. But it patently obvious that the current Firmware team both has a investment problem and a commincations problem.

 

[Sidewinder]

Getting ready to finally announce that PSVR price and release date!

 

[Yoshi]

Not a fan of the name.

They published Croc!

 

[On Demand]

SCE and SNE unifying to combat NX !!

lol.

NX bragging can't even be left out of unrelated topics.

 

[link2021]

So now there going to do a lot of TV stuff or show based on games ? ...

 

[eerik9000]

So now there going to do a lot of TV stuff or show based on games ? ...

How the fuck did you come to that conclusion???

 

[QaaQer]

Their FW team somehow gets more competent by moving to the US? Suuuuure...

Really tires of quasi racist stuff like this.

It isn't racist. Japan has a real lack of software talent because it has been seen as lesser work in comparison to actually building stuff like cars. You might as well have told your dad you wanted to be a Kubuki busker as design UIs because the reaction would have been the same. Iwata's dad not talking to him for 5 years because he went into software wasn't an isolated attitude.