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SCE & SNE merge to Sony Interactive Entertainment, HQ moving from Tokyo to California

fvng

Member
latest

RIP

Bro I don't understand throwing away 20 years of history
 

Withnail

Member
Playstation headquarters is no longer in Japan, that's an interesting change.

Kind of crazy actually. Can't ever imagine MS or Nintendo moving control outside their home countries.

This is probably a good thing for western consumers though hopefully it doesn't lead to power becoming too concentrated in the US. Unlike most I think the decentralised structure of SCE was one of its major strengths in building a global brand.
 

eFKac

Member
I like the idea of unified Sony, but I'll miss SCE :-(

Sony Computer Entertainment Presents means so much to me ;-(
 

crinale

Member
Kind of crazy actually. Can't ever imagine MS or Nintendo moving control outside their home countries.

This is probably a good thing for western consumers though hopefully it doesn't lead to power becoming too concentrated in the US. Unlike most I think the decentralised structure of SCE was one of its major strengths in building a global brand.

Well if 80-90% of your customers are from outside country then it isn't too much nonsense IMHO.
 

RibMan

Member
Expected. Kaz has said in the past that bringing Sony together is the right way forward. The less disjointed the company is the better, imo.
 
Kind of crazy actually. Can't ever imagine MS or Nintendo moving control outside their home countries.

This is probably a good thing for western consumers though hopefully it doesn't lead to power becoming too concentrated in the US. Unlike most I think the decentralised structure of SCE was one of its major strengths in building a global brand.

Agreed.
 

Cartman86

Banned
This may sound conspiratorial, but if you go look into the many startups that are working on VR content right now you will see this. The word "video game" is going to be "under siege" over the next couple years and this is one of the signs of it. VR is what will do this. IT IS the next medium. It's the real deal and it's poised to just say fuck video games. Hollywood and the general tech world are advancing onto the "video game" turf with VR, and they are going to do their damnedest to distance themselves from the word video games (and i'm not talking about shitty live action 360 video bullshit which isn't VR. This is interactive software running on game engines. AKA video games). Since gamers have such a hard time allowing things that don't fit their preconceived notions of "game" on their definition it only pushed the distancing ever further. You are going to see "experiences". Hell you are going to see what we would normally call games get called something else simply due to the fact that they are developed for VR by multidisciplinary teams. Maybe it's not the worst thing in the world. Maybe eventually everything will just be "interactive".
 

Alo0oy

Banned
So SCE is no longer segregated by regions, please no more region locked DLC and allow us to change the region of our account, people move around, this is 2016!
 

icespide

Banned
This may sound conspiratorial but the word video game is going to be "under siege" over the next couple years and this is one of the signs of it. VR is what will do this. IT IS the next medium. It's the real deal. Hollywood and the general tech world are advancing onto the "video game" turf with VR, and they are going to do their damnedest to distance themselves from the word video games. Since gamers have such a hard time allowing things that don't fit their preconceived notions of "game" on their definition it only pushed the distancing ever further. You are going to see "experiences". Hell you are going to see what we would normally call games get called something else simply due to the fact that they are developed for VR by multidisciplinary teams. Maybe it's not the worst thing in the world. Maybe eventually everything will just be "interactive".

whoa easy there cowboy
 
Kind of crazy actually. Can't ever imagine MS or Nintendo moving control outside their home countries.

This is probably a good thing for western consumers though hopefully it doesn't lead to power becoming too concentrated in the US. Unlike most I think the decentralised structure of SCE was one of its major strengths in building a global brand.

I didnt think about this... i hope it doesnt affect too much.
 

Ragona

Member
I dont understand much of business, so I wonder how this is received in Japan and if it changes anything for the brand there.
 

Xenus

Member
So SCE is no longer segregated by regions, please no more region locked DLC and allow us to change the region of our account, people move around, this is 2016!

I thought they already did away with that in theory when they put everyone under worldwide studios a year or two ago
 
I wish I understood what this meant.

For us it really doesn't mean anything. It's more for Sony and following Kaz's main goal, which is to unify Sony. They were pretty well known for having a bunch of different branches that acted completely on their own, even if they had the same goals. So that's what this is trying to change.
 

Moskalova

Member
Key corporate strategies of SIE are: retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU) and drive ancillary revenue. SIE will vigorously expand the PlayStation business by delivering an integrated experience built around best-in-class games and network services to consumers worldwide.

Furthermore, as the Game and Network Service segment within Sony Group, SIE will work on expanding sales and operating income, and continue to target 1,400 to 1,600 billion yen for sales, and 5 percent to 6 percent operating income margin for the Fiscal Year ending March 2018.

Better network incoming?
 
For us it really doesn't mean anything. It's more for Sony and following Kaz's main goal, which is to unify Sony. They were pretty well known for having a bunch of different branches that acted completely on their own, even if they had the same goals. So that's what this is trying to change.

One step closer to "One Sony". This is like Sony Pictures merging all their film studios Colombia, Tri-star, Sony Classic Television
 

stryke

Member
Corporate Strategy and Financial Target

Key corporate strategies of SIE are: retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU)

We got a new acronym for Neogaf to adopt in sales threads.
 
I hope retains the lead~ he's such great SCEWWS head!! i hope the studios stays the same!! Does it mean Andrew House stays in Japan or goes to SCEA?
 

Cartman86

Banned
whoa easy there cowboy

Who knows if this was the exact thinking behind the name Sony chose, but it will look like a conscious choice when this starts happening. Computer Entertainment wouldn't be an invalid name either though.

I'm not really fixated too much on this name thing. This was just a thing that reminded me of what I've been thinking about more and more over the past couple months after playing with some VR tech, seeing many gamers show a lack of enthusiasm and ignorance of it, and watching some talks from these different new VR software developers. Whatever the reason for Sony's change I think my prediction will bear out.
 

TimFL

Member
Holy shit!
Software team headquartered in NA???
Yes!!! PSN 2.0 believe!!!
I think that ship sailed a long time ago. The PSN is probably a clusterfuck of bad decisions/design choices. They most likely have to burn it with fire and rebuild it from the ashes to get a proper network going (which could've been done with the PS4 launch but not 2 years into the generation).
 

Xenus

Member
No, every region is managed by a different sub-division.

Yeah but I thought they put all those subdivisions under WWS a year or two ago.

PSN is on AWS, it's not managed in Japan.

I think he means the people writing the backend aka PSN's database and etc not necessarily the servers and who is keeping the servers up.
 
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