Shawn Layden: “Nintendo can charge whatever it wants for new first-party Switch 2 titles. In the end, people will buy them anyway.”
- Thread starter Lunatic_Gamer
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MacReady13
Member
Finally some fucking sense! Cannot believe the bullshit around game prices when they were higher YEARS ago! Entitled cunts who play games today. Like I've said in other threads, come to Australia and try buy Playstation games...
Indyblue
Member
I don't think this is true at all. Just because the switch was successful, doesn't mean it will just continue. The n64, GameCube, and WiiU weren't successful at all. People don't JUST buy all things Nintendo.
The switch succeed because it was a hybrid, Nintendo was making great games, and it was cheap. It was $200-$300 dollars with $50-$60 dollar Nintendo games. That was cheap. You could buy multiple systems for your family. But that's not the case with Switch 2. $450 is no longer a multiple impulse purchase for the kids. Same with $80 games.
I think game share, both the lending digital games and the sharing one copy to multiple systems, will help with this but it is naive and recency bias to say that Nintendo can do whatever they want with no worries.
The switch succeed because it was a hybrid, Nintendo was making great games, and it was cheap. It was $200-$300 dollars with $50-$60 dollar Nintendo games. That was cheap. You could buy multiple systems for your family. But that's not the case with Switch 2. $450 is no longer a multiple impulse purchase for the kids. Same with $80 games.
I think game share, both the lending digital games and the sharing one copy to multiple systems, will help with this but it is naive and recency bias to say that Nintendo can do whatever they want with no worries.
VeganElduderino
Member
James Sawyer Ford
Banned
Kind of an idiotic take.
There is a point where the price would obviously matter a whole lot. There's only so much the market will absorb. Consumers may not feel the need to upgrade from MK8 to Mario Kart World. In fact, MK8 is perfect pick up and play party game by itself which is why it's sold so well. Mario Kart World adds a bunch of single player type stuff with the open world which while I love as a single player gamer, doesn't add any value to a huge portion of people that play the game casually as a party title
That's why subsequent iterations of Wii Sports really didn't sell nearly as well. The first one already did the job and served the market need.
There is a point where the price would obviously matter a whole lot. There's only so much the market will absorb. Consumers may not feel the need to upgrade from MK8 to Mario Kart World. In fact, MK8 is perfect pick up and play party game by itself which is why it's sold so well. Mario Kart World adds a bunch of single player type stuff with the open world which while I love as a single player gamer, doesn't add any value to a huge portion of people that play the game casually as a party title
That's why subsequent iterations of Wii Sports really didn't sell nearly as well. The first one already did the job and served the market need.
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iamvin22
Industry Verified
Former PlayStation boss Shawn Layden said Nintendo can charge what it wants for new first-party Switch 2 games because Nintendo makes compelling games. Some people might perceive the price increase for a game like Mario Kart World ($80) as being "hefty," Layden said, but in the end, people will buy it anyway.
"You Want That Content So Bad," Former PlayStation Boss Says Of Switch 2 Exclusive Titles
"That first-party exclusivity kind of mitigates the sticker shock."www.gamespot.com
Why did I read this in Morgan freeman's voice
GigaBowser
The bear of bad news
people are smoking crock switch 2 already biggest selling console of the years on amazon in europe lotteries in jarpan will explode in US biggest console launch of all times bookmarked i am known for my predictions
calico
Member
I love the statement 'people will buy it anyway', as though it makes no difference whether it's two people buying it or 20 million people buying it.
They can only charge 'whatever they want' in exactly the same literal sense that everyone else can. If they raise prices they will sell fewer copies, so it's a matter of determining the optimal price point to maximise profit, as it is for everyone.
They can only charge 'whatever they want' in exactly the same literal sense that everyone else can. If they raise prices they will sell fewer copies, so it's a matter of determining the optimal price point to maximise profit, as it is for everyone.
Lunarorbit
Member
I won't. Sentiment around the internet is not great
Robb
Gold Member
Of course they can't. But they can try to push the limit to see how far they can go.
The only reason they feel they can do this is because they've been extremely successful and the last title sold +60M. They would've never pulled this "variable pricing" crap if they'd be coming from another WiiU failure.
The only reason they feel they can do this is because they've been extremely successful and the last title sold +60M. They would've never pulled this "variable pricing" crap if they'd be coming from another WiiU failure.
Mozza
Member
And people always seem to confuse suggested retail prices with what you actually ebd up paying in reality. Plus this time round Nintendo are pushing digital games more as they are arounf $10 cheaper than the physical releases. This could have a knock on effect for retailers of physical games. Although in the U.K it's very easy to pick up games £10 or so less on launch. I don't think I have ever paid full retail on a physical videogame. And yes this launch will be epic in terms of sales. Nintendo have just made a lot of consoles available but I still see the thing selling out.
Mozza
Member
What?. Core hobby video gamers on niche internet sites. And YouTubers with very few subscribers and views are upset by all this. Imagine my total shock and horror.
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StereoVsn
Gold Member
I am not so certain it's going to fully payoff in the long run. You have a higher cost console and higher cost games.
A lot of reason Switch sold so many units is that multiple Switches were bought in households with kids and a lot of casuals bought in.
A $500 Switch 2 is going to sell fine to the fan base, but it's not going to sell multiple consoles into a lot of families. And it's unknown if casuals will buy in as much either.
And you got $80-90 games on top of that. I mean even Zelda, ie TOTK didn't sell nearly as well as BOTW and it sold to a larger audience considering number of consoles at launch. Part of that may have been the $70 price.
I could be completely off base and the first year will be strong either way, but it's going to be interesting to see what happens year 2 and 3. Plus the economy all over is teetering on recession threshold thanks to our Grand Poobah in US.
A lot of reason Switch sold so many units is that multiple Switches were bought in households with kids and a lot of casuals bought in.
A $500 Switch 2 is going to sell fine to the fan base, but it's not going to sell multiple consoles into a lot of families. And it's unknown if casuals will buy in as much either.
And you got $80-90 games on top of that. I mean even Zelda, ie TOTK didn't sell nearly as well as BOTW and it sold to a larger audience considering number of consoles at launch. Part of that may have been the $70 price.
I could be completely off base and the first year will be strong either way, but it's going to be interesting to see what happens year 2 and 3. Plus the economy all over is teetering on recession threshold thanks to our Grand Poobah in US.
Cyberpunkd
Member
I don't get the logic here - it seems to me like he is saying that purchasing power has decreased as a result of higher cost of living outpacing wage growth, but then he goes to argue that when people can effort less companies should charge them more?
Companies have developed multiple complementary revenue streams to mitigate the high budgets while keeping the same sticker price - GAAS, preorder bonuses, exclusive editions with yearly access, DLC. He knows that very well, he is being disingenuous by pushing a narrative.
Cyberpunkd
Member
It will not, and that is not Nintendo's goal. I will argue they know very well they have reached the ceiling, so the only way to increase profits is to milk your playerbase more, it's business 101. This higher price points, let functionalities tied to NSO, etc.
![L*][*N*K](/data/avatars/m/842/842515.jpg?1750247637){kind=avatar}
L*][*N*K
Member
Yes because Sony fans won't buy the next God Of War for $80, like we need to stop acting like it is only Nintendo man every developer or franchise has its diehard fans Nintendo just happened to have more of them because their games are easily accessible for younger people who grow up with them
Mibu no ookami
Banned
I dated this girl who owned a switch and she had this like 32 inch tv. Not sure if she played the Switch docked or undocked, but she was a librarian and she would borrow games from the library in order to play.
There is ZERO chance she's going to buy a switch 2 for 450 and the games at libraries for Switch are going to be fewer and far between if they costs 70+ dollars.
My nephew owns a Switch, PS5, and a gaming PC. He games almost exclusively on his gaming PC, but will sometimes play Switch for Mario Kart. It's very up in the air as to whether he'll ask for or buy a switch 2 just for Mario Kart and he's the type of kid who watches hours of YouTubers playing Mario Kart so that he can know every secret shortcut, but is that worth it to him for 450? He's looking forward to Silksong but he'll get that on PC...
MrTroubleMaker
Member
calico
Member
You're likely right. They can always reduce prices if necessary once they have milked the die hard fans.
March Climber
Gold Member
Lunarorbit
Member
Economy is in the shitter. Games are expensive. Console is $150 more.What?. Core hobby video gamers on niche internet sites. And YouTubers with very few subscribers and views are upset by all this. Imangine my total shock and horror.
Not sure what the confusion is
DenchDeckard
Moderated wildly
I mean. There's some truth but also...I don't think so.
Unless I can pick up games for a little over what last gen switch games were....I'll just wait for a brick and morter to do a sale.
I'm willing to pay 54.99 to 64.99 game dependant on a switch 2 game.
Unless I can pick up games for a little over what last gen switch games were....I'll just wait for a brick and morter to do a sale.
I'm willing to pay 54.99 to 64.99 game dependant on a switch 2 game.
LimanimaPT
Member
He's probably right, but I won't.
awwr999999
Member
The fundamental problem is that R&D takes years and by the time Sony or Nintendo realizes that they have a hit they've already spent a fortune on the 'next thing'.
PS3 likely would've been a hit in an alternate universe where the PS2 had failed miserably.
WiiU likely would've done the same if the Wii had failed.
MS doesn't need more money - Xbox sales have always been irrelevant.
PS3 having more in common with the 360 than the PS2 was a massive win for MS.
All the moves PS made to compete with Xbox were in the wrong direction.
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Mibu no ookami
Banned
There is nothing you wrote here that made any sense and I'm struggling to see whether you're out here trolling or if you actually believe the tripe you just wrote.
Griffon
Member
The gamecube, wiiu and the 3ds launch are proof that not even Nintendo gets a free pass.
Yes the initial launch will sell out to the most hardcore enthusiasts, just like the wiiu did at its launch, but after that it wont be so easy. The mass market will decide if the prices are fair or not.
Yes the initial launch will sell out to the most hardcore enthusiasts, just like the wiiu did at its launch, but after that it wont be so easy. The mass market will decide if the prices are fair or not.
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cartman414
Member
A little weird for him to say that bit about 1999's $59 games being $100 today, considering Sony brought down game prices via optical disc transition.
Mibu no ookami
Banned
The attach rate for games is probably too high right now, though its lowering with the rise of Live Service games.
But, I also expect the result would be a lot of studios going out of business and the rise of AAAA gaming.
gradient
Resident Cheap Arse
He's right... to an extent
But I think the volume of purchases will decrease and more games will struggle to pull in adequate numbers.
The hightened price will inevitably drive higher expectations while also reducing the number of games that a person can buy within their financial means. As a result choices for the consumer become more critical and I suspect we'll see the key games, big 1st party stuff and to a lesser extent big 3rd party games, continuing to sell well while the rest of the ecosystem is likely to be deprived the benefit of impulse purchases and the risk taking they rely on consumers taking.
But I think the volume of purchases will decrease and more games will struggle to pull in adequate numbers.
The hightened price will inevitably drive higher expectations while also reducing the number of games that a person can buy within their financial means. As a result choices for the consumer become more critical and I suspect we'll see the key games, big 1st party stuff and to a lesser extent big 3rd party games, continuing to sell well while the rest of the ecosystem is likely to be deprived the benefit of impulse purchases and the risk taking they rely on consumers taking.
PeteBull
Member
Ninny can always make price adjustments/promotions 2-3years in when switch2 already sold 50m units, mkw sold 20m+ units too
sendit
Member
Authentic Mexican food isn't cheap.
Heimdall_Xtreme
Hermen Hulst Fanclub's #1 Member
Not because poor Timmy would have to study first...
Portugeezer
Member
Eh, I don't know about that.
We've learned from the past that the group of people who "buy it anyway" is not that large. So, it really does depend on whether the average Joe thinks the prices are too high or not.
We've learned from the past that the group of people who "buy it anyway" is not that large. So, it really does depend on whether the average Joe thinks the prices are too high or not.
ValiantInstance
Member
Mario and GTA have no price elasticity. Other games not so much.
Esppiral
Member
Nintendo never had the competition in the portable space they have today so... I would hold my breath before claiming anything...
John Bilbo
Member
I think some people would be willing to go up to 120€ per first party game.
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