Green Man Gaming said:Sleeping Dogs NA customers and incorrect keys.
It has come to our attention that some customers in North America appear to have received EU steam keys for Sleeping Dogs. We apologise for this and we are in the process of distributing the correct keys to customers. We whole heartedly apologise for any inconvenience this may cause, please bare with us while we get the correct keys for your game to you!
Thank you for your understanding, and please be aware that any keys distributed in error will be deactivated at the first available opportunity.
Thanks again for your understanding.
https://greenmangaming.zendesk.com/entries/21851953-sleeping-dogs-na-customers-and-incorrect-keys
Feel bad for those people. That means they'll lose their games on Steam.